Fast Simon Launches Merchandising AI Assistant
24 Julio 2024 - 8:00AM
Fast Simon, the leader in AI-powered shopping optimization, today
announced the launch of its Merchandising AI Assistant. Now,
merchandisers can chat with an AI assistant to help create an
enticing assortment and display for shoppers in real-time.
Merchandising can be based on product attributes, availability,
business performance metrics and more, to reflect current trends
and branding. This AI Assistant reduces the time and effort
required for manual and rule-based merchandising while leaving
humans in control of what shoppers see.
According to McKinsey, digital merchandising solutions can yield
a 50% faster time to market and an 8% increase in full-price sales.
Without digital intelligence, merchandisers must spend time
collating information about click-through rates, conversions,
product availability and more over weeks, seasons and years. This
information must then be contextualized with trends and applied to
current products to display them in a way that appeals to shoppers.
Fast Simon uses generative AI to automatically aggregate this
information and translates merchandisers’ thoughts using natural
language into merchandising campaigns — freeing merchandisers to
focus on creative display and brand expression.
“Merchandising is both an art and a science,” said Zohar Gilad,
founder and CEO of Fast Simon. “We use generative AI to process
information about products and performance which lets merchandisers
focus on bringing their brand to life through creative displays and
online experiences. We believe this innovation is the next frontier
for merchandising.”
Features of Fast Simon’s Merchandising AI Assistant
include:
- Integrated AI chatbot: Merchandisers can
deliver prompts and ask the AI questions in natural language
directly in the Fast Simon merchandising interface.
- Real-time merchandising recommendations: The
AI responds to questions and prompts in real time and presents
results in the chat. Merchandisers can accept or decline with a
single click or drag and drop products into the corresponding
collection.
- Works seamlessly with Fast Simon’s merchandising
suite: The Merchandising AI Assistant can be used
alongside Fast Simon’s Upsell and Cross-Sell Merchandising Editor
and Visual Merchandising Editor so merchants can easily change a
product display with a drag-and-drop function, create Promo Tiles,
set recommendation rules, view performance in the analytics
dashboard and more.
To learn more about Fast Simon’s Merchandising AI Assistant,
visit the company website.
About Fast SimonFast Simon leads the industry
in AI-powered shopping optimization by dramatically increasing
conversion and AOV through search, discovery, merchandising and
personalization. It leverages AI to enable new and greatly improved
forms of eCommerce and deliver significant productivity gains to
merchants while leaving humans in control.
Fast Simon’s scalable self-service solutions integrate with all
major eCommerce platforms and power thousands of online brands,
including Steve Madden, White Fox Boutique, HEYDUDE and Hoover.
For more information, visit fastsimon.com and follow the company
on LinkedIn, Facebook and X.
Media ContactGeena PickeringLook Left
Marketingfastsimon@lookleftmarketing.com