New "Battle Breeze" Toilet Spray Brings
In-Game Rewards, Available On-Site and for Purchase Online
July 26
DALLAS, July 24,
2024 /PRNewswire/ -- ~Pourri, from the makers of
Poo~Pourri—the company known for freshening funky odors without the
funky ingredients—is bringing its cheeky humor to San Diego
Comic-Con in collaboration with Supercell, the Finnish mobile
gaming giant behind the globally renowned CLASH series. Beginning
July 26, attendees will have the
first-ever opportunity to experience "Bathroom Battlestation," an
immersive twist on the newly released NFC-enabled Poo~Pourri pocket
sprayer that leverages "Tap" technology to merge the bathroom
experience with the World of CLASH.
"Everybody poops, no surprise there, but what most people might
not know is that more than 50% of gamers play while going #2," said
Suzy Young (Batiz), CEO of ~Pourri.
"Since finding new ways to defeat funky smells is our specialty,
being able to have honest conversations like this made working with
this iconic gaming giant that much more fun. It's a pinch-me moment
for our team to be at Comic-Con for the first time, and to be a
part of creating a memorable experience for gamers around the
world."
Developed by agency The Ninth, the NFC-enabled pocket sprayer
unlocks in-game rewards via browser landing page for both
Clash Royale and Clash of Clans when tapped to an NFC-capable
smartphone. Users can expect new Emotes for Clash Royale and an
existing Decoration for Clash of Clans, plus chances to win prizes
and earn Clash Rewards.
Those not able to visit the Comic-Con Bathroom Battlestation at
the corner of First Ave and Island Ave (450 Second Ave) will still
be able to participate by ordering "Battle Breeze" online, with
access to claim rewards through Sept.
26, while supplies last.
"We first experimented with our NFC-enabled bottles in 2023, and
since then have been focused on expanding this new era of consumer
engagement, including bringing it to SXSW this year," said
Young (Batiz). "So when we were
presented with the opportunity to collaborate with the Supercell
team to not only create a limited edition scent and bottle, but be
a part of their Bathroom Battlestation with our interactive "Tap"
experience, we jumped at the chance."
Formulated with essential oils and powered by the company's
Proprietary Funk Lock™ Technology to trap bathroom odor under the
water's surface, "Battle Breeze" will be available in the Cypress
Woods scent, an aromatic blend of pine and cedar paired with fresh
citrus. The new pocket sprayer will come in limited 1 oz
quantities, and part of special giveaways on-site at San Diego
Comic-Con, as well as for purchase on Amazon and Pourri.com, for
$7.99 starting July 26.
Visit the official "Battle Breeze" webpage to be a part of the
countdown and learn more.
ABOUT~POURRI, THE MAKERS OF POO~POURRI:
Founded by entrepreneur Suzy Young
(Batiz) in 2007 under the name Poo~Pourri, ~Pourri is a company
that transforms life's stinkiest moments and turns them into
something magically fresh. From your home, body and beyond, ~Pourri
ensures all aspects of life smell amazing—without the funky
ingredients or stigmas. All ~Pourri products are formulated with
essential oils, plant-based ingredients, and our Proprietary Funk
Lock™ Technology. ~Pourri offerings boast over 100,000 5-star
reviews and are sold in over 50,000 retail locations globally
including Walmart, Target, Amazon, Costco, CVS, Sam's Club, Ulta,
Walgreens, and more. To learn more, visit
http://www.pourri.com.
Media Contact
Trailblaze
pourri@trailblaze.co
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SOURCE Pourri