Bobbie Joins Forces with New Dad Tan France To Continue Advocating For Paid Leave Amid Alarming Statistics: 70% of New Fathers in the U.S. Return to Work Within Two Weeks
25 Julio 2024 - 7:30AM
Business Wire
Bobbie continues its Parents Push Harder
Campaign with Tan France, a two time father via surrogacy, to
amplify his experience, voice, and platform to pass Paid Leave for
all birthing and non-birthing parents.
Bobbie, the mom-founded pediatric nutrition company, is joining
forces once more with Tan France, an original member of the Bobbie
MotherBoard, TV Host, Fashion Designer and two-time Bobbie dad, to
push harder for guaranteed Paid Leave for moms and dads in the
United States. In a new installment of their Parents Push Harder
campaign with Bobbie titled, ‘When Dads Take Leave’, France opens
up about returning to work just one week after welcoming their
second baby. He believes every parent deserves time at home,
whether they are a birthing parent or non-birthing parent and no
matter their job. As America grapples with a paid leave problem,
Bobbie and Tan France continue to advocate on their platforms and
educate their communities about the shortcomings in our federal
system that fail to support modern parents. His story is about the
right to return to work on your own terms, on your own
timeline.
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Tan France, entertainer, TV host and
father of two, joins forces with Bobbie, the mom-led organic infant
formula company to advocate for Paid Leave for all. (Photo:
Business Wire)
Data shows that fathers who take two or more weeks of paternity
leave are 25% more likely to be involved in their child's care nine
months later, leading to children with fewer behavioral problems
and higher cognitive scores. But data also shows that only 5% of
fathers take only two weeks, if they have leave at all.
“I’m convinced that whoever said that paid leave is a paid
vacation, has never raised their own child,” said Tan France,
Fashion Designer, Bobbie MotherBoard Member and Bobbie Dad. “I
recognize I am privileged, but I know firsthand being a full time
caretaker is the hardest job in the world. I now feel a
responsibility to speak up on behalf of all the new parents going
back to work just weeks after having a baby. It’s inhumane and we
can and should do better for our parents in America.”
“The fight for Paid Leave is not just for moms to fight— it’s
every family’s fight. We know that time spent at home with your
baby leads to happier children, better supported partners and
spouses, and fewer mental health issues for either parent. Since
day one as a brand we have proudly taken a stand– not just for
moms– but for diverse family units from all over the US,” said
Kim Chappell, Bobbie’s Chief Brand Officer. “Tan is a queer,
immigrant with two babies via surrogacy, and his unique and
powerful voice on this issue is representative of so many modern
families who are typically left out of the conversation. By
advocating together for The FAMILY Act— in an election year no
less— we hope all parents and caregivers will get the support they
need and deserve with Paid Leave FOR ALL in America.”
In the U.S., the landscape of paid leave reflects a historical
struggle, often led by women advocating for equal rights, equal
pay, and crucially, paid leave. While these efforts have rightly
focused on empowering women in the workplace and ensuring their
rightful place in professional settings, there's a growing
recognition that for true gender equality to be achieved, fathers
must also be supported in their caregiving roles. It's time for a
paradigm shift where women, having fought for their rights and
recognition, now lift up fathers to play an equally active role in
the household—not only supporting their spouses but nurturing their
children as well. Recognizing that fathers' involvement is crucial
for children's development, paid leave for fathers leads to a more
balanced household dynamic where children benefit from diverse
parental care and guidance, setting a positive foundation for their
growth and well-being.
“Our society has made a bad habit of praising new dads who jump
right back into work– even when they are offered some amount of
paid leave. It still is not normalized in the US for dads to take
time off and prioritize their partners and their baby. It is
uniquely an American issue and it’s time to shift the culture– this
will only happen when everyone has equal access to paid leave and
unapologetically takes it in full,” said Sarah Hardy, Bobbie
Co-Founder and Chief Experience and People Officer.
If passed, the FAMILY act would give all workers up to 12 weeks
of paid leave to care for a new child. Bobbie’s message remains the
same: It’s time to pass the FAMILY Act now. You can support ‘When
Dads Take Leave’ by writing to your local representative or by
visiting Bobbie’s site: www.parentspushharder.com.
About Bobbie:
Bobbie is the mission-driven organic pediatric nutrition company
that exists to build a parenting culture of confidence, not
comparison. Founded in 2018, Bobbie hit the market with its
flagship European-inspired formula in 2021 as the first
direct-to-consumer, subscription-based infant formula in the U.S.
Today, it’s proud to be the only mom-founded and led infant formula
brand in the world, and the fastest-growing in the U.S. since the
1980s. Bobbie is focused on providing purposefully sourced, USDA
Organic products made with simple ingredients – crafted right here
in America, for American families. For more information, visit
www.hibobbie.com.
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