Porsche named most appealing premium brand in J.D. Power 2024 APEAL study
25 Julio 2024 - 11:19AM
Porsche has been ranked number one in the premium segment in the
J.D. Power 2024 U.S. Automotive Performance, Execution and Layout
(APEAL) Study. It’s the eighth time in a decade that Porsche has
earned the top position in the annual study. In addition, the
Taycan earned the title for best-in-class in the Upper Mid-Size
Premium Segment for the second consecutive year.
“The emotional connection to every car and every experience is
so important, and we are grateful to our customers for once again
rating us so highly,” said Timo Resch, President and CEO of Porsche
Cars North America, Inc. “This is the result of many years of work
that remains very much in progress today as we strive for every
Porsche experience to be exceptional – a significant target, and
one we’re committed to achieving.”
The 2024 U.S. Automotive Performance, Execution and Layout
(APEAL) Study measures owners’ emotional attachment and level of
excitement with their new vehicle across 37 attributes, ranging
from exterior, driving feel and powertrain. Porsche earned 891
points on a 1,000-point scale, compared to the premium brand
average of 870. The 911 was the highest scoring model within the
portfolio with a score of 903. The study is based on responses
gathered from July 2023 through May of this year from purchasers
and lessees of new 2024 model-year vehicles who were surveyed after
90 days of ownership.
- Porsche named most appealing premium brand in J.D. Power 2024
APEAL study
- Porsche named most appealing premium brand in J.D. Power 2024
APEAL study
Jarred Hopkins
Porsche Cars North America, Inc.
pr@porsche.us
Jennifer Bixler
Porsche Cars North America, Inc.
pr@porsche.us