REDDING, Calif., July 30, 2024 /PRNewswire/ -- According to a
new market research report titled, 'Language
Learning Market by Age Group (<18 years, 18-20
years, 21-30 years, 31-40 years, >40 years), Language (English,
Mandarin, Spanish, French, German, Italian, Japanese), End User
(B2C, B2B), and Geography—Global Forecast to 2031,' the
language learning market is expected to reach $124.6 billion by 2031, at a CAGR of
10.7% from 2024 to 2031.
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Learning a new language is a highly rewarding skill that can
benefit businesses and enable professionals to grow in
international markets. Students widely adopt language learning
courses to improve communication skills as they migrate to
different countries for better education. Online language learning
involves acquiring and improving language skills through digital
platforms and resources. Online language learning can be
web-facilitated, hybrid, or fully virtual classes. It involves
accessing language learning materials, interactive exercises,
virtual classrooms, and communication tools over the Internet.
Offline language learning has emerged as a valuable and
immersive approach that offers learners the benefits of real-time
interaction with the convenience of in-person engagement. It
usually takes place in a physical location, including a classroom,
language school, or business premises. Offline learning provides a
setting for more interaction with fewer distractions and allows
learners to interact with language instructors in real time for
immediate feedback and clarification.
The growth of the language learning market is driven by
globalization and the growing need for cross-border communication,
the nominal fees of language learning applications, and the
increasing utilization of artificial intelligence (AI) in
e-learning. However, the reluctance to accept English as a primary
language for communication in some countries may restrain the
growth of this market.
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Furthermore, multinational companies' growing preference for
multilingual employees and growing investments in start-ups and
small companies teaching languages are expected to offer
significant growth opportunities in this market. However, the lack
of trained professionals to teach language may hinder this market's
growth. Additionally, transnational education (TNE), flexible
pricing structure, and enhancing language education through social
robots are prominent trends in this market.
The language learning market is segmented by age group
(<18 years, 18-20 years, 21-30 years, 31-40 years, and >40
years); language (English, French, Spanish, Mandarin, German,
Italian, Arabic, Japanese, Korean, and other languages); end user
(B2B {Live (Offline [Group Learning and 1:1 Tutoring] and Online
[Group Learning and 1:1 Tutoring]) and Web & Mobile Apps} and
B2C {Live (Offline [Group Learning and 1:1 Tutoring] and Online
[Group Learning and 1:1 Tutoring]) and Web & Mobile Apps}); and
geography. The study also evaluates industry competitors and
analyzes the market at the regional and country levels.
Based on age group, the global language learning market
is segmented into <18 years, 18-20 years, 21-30 years, 31-40
years, and >40 years. In 2024, the <18 years segment is
expected to account for the largest share of around
43.0% of the language learning market.
However, the 18-20 years segment is projected to record the
highest CAGR over the forecast period. The rapid growth of this
segment is attributed to the growing need to enhance employability
and competitiveness in job opportunities, the need for a deeper
engagement with diverse cultures, history, and arts, and the
growing need to study abroad. This age group comprises high school
students who are strongly dedicated to achieving higher academic
excellence and nurturing cognitive growth. They exhibit an
enthusiastic approach to embracing various languages and cultures.
Language learning allows students to participate in courses via the
Internet. Different languages serve as a gateway for these students
to engage in online courses to help them foster effective
communication of their ideas, feelings, and experiences.
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Based on language, the global language learning market is
segmented into English, French, Spanish, Mandarin, German, Italian,
Arabic, Japanese, Korean, and other languages. In 2024, the English
language segment is expected to account for the largest share of
around 67.0% of the language learning market. The large
market share of this segment is attributed to the rising demand for
English language learning programs, rising globalization &
urbanization, the growing number of English language learners
worldwide, the growing popularity of English language proficiency
tests, and increasing emphasis on English language learning in
schools and educational institutions.
Moreover, English language learning programs are gaining
momentum due to globalization and urbanization, and the desire for
better education and employment opportunities. English has
transcended geographical boundaries to become a universal language
of communication. With the advent of the Internet, information and
communications technology (ICT) tools are being used to provide
learning content in digital formats. Digital English language
learning comprises digital content and products that facilitate the
learning of languages through ICT tools. These include mobile apps,
eBooks, games, videos, audio clips, digital software, learning lab
equipment, and online tutoring platforms. These tools are
interactive, allow real-time feedback, and enhance learning
processes as they involve different formats.
However, the Mandarin language segment is projected to record
the highest CAGR over the forecast period. Mandarin comprises a
group of Sinitic languages and dialects natively spoken across most
of northern and southwestern China. Mandarin and different dialects of
Mandarin are used for official communication in China, Taiwan, and Singapore. It has the largest number of native
speakers of any language and is spoken by over 70% of the Chinese
population. According to Busuu Online S.L. (Spain), as of May 2022, Mandarin ranked second
among the most spoken languages globally, with 1,117 million
speakers worldwide. Moreover, with the rapidly changing global
trade and economic scenario, Mandarin has gained strategic
prominence worldwide. Mandarin is one of the priority languages for
the Foreign and Commonwealth Office and several other diplomatic
activities.
Based on end user, the global language learning market is
segmented into B2C and B2B. In 2024, the B2B segment is expected to
account for the largest share of around 56.0% of the
language learning market. The growth of this segment is driven by
the increasing need for industry-specific language skills to
communicate effectively with international clients, partners, and
markets; the growing need to enhance business communication; and
the rising demand for language training for various organizations
such as government, education, and private sectors.
However, the B2C segment is projected to record the highest CAGR
over the forecast period. This segment's rapid growth is driven by
the increasing need for Industry-specific language skills to
communicate effectively with international clients, partners, and
markets, the growing need to enhance business communication, and
the rising demand for language training for various organizations
such as government agencies, education, and private sectors.
The B2C (business-to-consumer) language learning channel is a
huge market that has undergone significant transformation and
expansion, primarily fueled by the proliferation of web &
mobile applications. B2C is defined as the sale of language
learning products & services and refers to the provision of
language education and training services tailored for individuals,
corporations, and organizations. Also, it helps address the unique
needs of businesses operating in diverse linguistic
environments.
Based on geography, the language learning market is
segmented into North America,
Europe, Asia-Pacific, Latin
America, and the Middle
East & Africa. In 2024,
Asia-Pacific is expected to
account for the largest share of around 49.2% of the
language learning market. The growth of this market is attributed
to the influx of multinational companies, government initiatives to
strengthen national education networks, growing government focus on
the education sector, rapidly developing economies, and increasing
disposable incomes leading to increased Internet
penetration. Asia-Pacific holds tremendous growth
opportunities for the language learning market. Market players in
the region are adopting various strategies to broaden their product
portfolios, advance the capabilities of their existing products,
cater to users' changing needs, and ensure a competitive edge in
the language learning market.
Moreover, the Asia-Pacific
region is also projected to register the highest CAGR of
11.9% during the forecast period.
The key players operating in the language learning market
include Cambridge University Press
(U.K.), New Oriental Education & Technology Group Inc.
(China), Houghton Mifflin Harcourt
Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc.
(U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly
(Romania), ELSA Corp. (U.S.),
FluentU (China), Memrise Inc.
(U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (U.S.), Inlingua
International Ltd. (Switzerland),
Sanako Corporation (Finland),
Transparent Language, Inc. (U.S.), and Open Education LLC
(U.S.).
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Scope of the Report:
Language Learning Market Assessment—by Age
Group
- <18 Years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
Language Learning Market Assessment—by
Language
- English
- French
- Spanish
- Mandarin
- Japanese
- German
- Italian
- Arabic
- Korean
- Other Languages
Language Learning Market Assessment—by End
User
- B2B
- Live
- Offline
- Group Learning
- 1:1 Tutoring
- Online
- 1:1 Tutoring
- Group Learning
- Web & Mobile Apps
- B2C
- Live
- Offline
- Group Learning
- 1:1 Tutoring
- Online
- 1:1 Tutoring
- Group Learning
- Web & Mobile Apps
Language Learning Market Assessment—by
Geography
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Australia & New Zealand
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Poland
- Netherlands
- Sweden
- Belgium
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- North America
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of Middle East &
Africa
- Latin America
- Mexico
- Brazil
- Rest of Latin America
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