MANCHESTER, England,
July 31, 2024 /PRNewswire/
-- The GO! Network, the UK's fastest-growing marketing
intermediary, proudly announces the launch of The Portal, a
groundbreaking platform designed to redefine how brands discover
& engage with leading agencies across all marketing and digital
disciplines. This revolutionary platform uses proprietary
technology to bring unrivalled levels of accuracy, sophistication
and engagement to the agency search and selection process.
The Portal: Setting a New Standard
The Portal is not a directory; it is the agency aggregator
in-house teams have been asking for. This innovative platform
offers brands the ability to search against an unprecedented depth
of criteria, aligned to their channels, budgets, audience profile
and sector and is available exclusively to brands partnering with
The GO! Network on agency search and selection.
"We firmly believe The Portal is a game-changer for agency
search," said Russell Oakley,
Managing Director of The GO! Network. "We have been testing and
refining this technology for 3 years, ensuring that it is unlike
anything else on the market. Its advanced algorithms read and
understand client briefs with remarkable accuracy, ensuring brands
are presented with agencies and associated case studies that
perfectly fit their specific requirements. This brings a new level
of precision and confidence to the entire search process and is the
perfect compliment our existing consultancy model."
The Portal can be customised to match the look and feel of each
brand using it, providing a bespoke experience that enhances
usability and engagement. This feature ensures that brands have a
seamless experience that aligns with their unique identity and
needs.
Oakley added "We are thrilled with how it has been received by
the brands who have already had a chance to use the technology. We
firmly believe it needs to be experienced by in-house teams in
order for them to understand just how much time and effort it can
save them when searching for their perfect partner."
A Showcase for Agencies
For agencies, The Portal offers the perfect platform to showcase
their capabilities and body of work like never before. With the
ability to publish and promote an unlimited number of case studies,
agencies can highlight every detail of their offering and past
projects, positioning themselves as ideal partners for prospective
clients.
Oakley added, "This is just the beginning. The Portal is version
1.0, and we have ambitious plans to enhance the system as it grows,
incorporating even more sophisticated features and collaboration
tools to further enrich the brand-agency matchmaking process."
Introducing Tiered Memberships
In tandem with the launch of The Portal, The GO! Network is also
unveiling a new tiered membership model for agencies from which
members can access four new services, Intelligence, Expression,
Talent & Expertise, giving them access to rich market
intelligence, heightened promotional opportunities and training
& development workshops with leading industry experts.
These new services launch alongside The GO! Network's existing
Search & Selection service, ensuring a holistic approach to
agency growth and brand matchmaking.
This evolution from a single-entry point to a more nuanced
system is designed to better cater to the diverse needs of
agencies. This evolution emphasises The GO! Network's commitment to
being the leading agency growth partner, providing tailored support
and opportunities to agencies at different stages of their growth
journey.
"The introduction of tiered memberships and our four new
services aligns perfectly with our vision to support agency growth
comprehensively," added Oakley. "Whether an agency is just starting
out or looking to scale, our new tiered model ensures they have
access to the resources and opportunities they need to grow."
For Editors:
About The GO! Network
Founded in 2018, by brothers Gareth & Russell Oakley, The GO! Network has rapidly
emerged as the UK's fastest-growing marketing intermediary,
committed to raising the bar on brand-agency relationships. Our
core mission is to connect in-house marketing leaders with
exceptional agency support across all sectors and marketing
disciplines.
The GO! Network's unique approach involves a deep understanding
of both brand challenges and agency capabilities. Our consultative
approach couple with our proprietary tools ensure that brands find
the perfect agency partners to meet their specific needs, driving
mutual success. Our services extend beyond simple matchmaking,
offering comprehensive support through insights, data, content, and
events to foster growth and innovation within our network.
The GO! Network is a proud signatory of the IPA's The Pitch
Positive pledge.
For more information
visit: https://www.thegonetwork.com/the-portal
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