Sia, the company's current president, will
succeed Waldron effective January 1,
2025
NORTH
BILLERICA, Mass., July 31,
2024 /PRNewswire/ -- Curriculum Associates (CA), an
education technology company guided by the core purpose of
improving learning outcomes for all students, has appointed
Kelly Sia as its next chief
executive officer. Sia will replace current CEO Rob Waldron, who will become chairman of the
Board of Directors and serve as a strategic advisor to the
company.
Sia's appointment as CEO is part of a long-planned succession
following Waldron's 17-year tenure. When she succeeds Waldron on
January 1, 2025, Sia will become just
the third CEO of the company in the past 40 years. Sia joined CA in
2020 with more than 20 years of leadership experience in large
consumer and information management companies. She has served as
chief financial officer, chief operating officer, and president
while at CA. Waldron has run CA since 2008 after taking over from
longtime CEO and co-founder Frank
Ferguson, who led the company for 25 years.
"This is a pivotal moment in education, and Kelly is the ideal
leader to chart the course for CA's future," said Waldron. "Kelly
has strong operational and strategic acumen and a deep
understanding of our unique service model. Her passion for our
purpose and our people fuels her leadership. I promised Frank that
my successor would carry our mission forward as he had, and as I
have. Kelly is the clear answer to that promise."
Waldron has led CA during a period of extraordinary growth.
Today, CA serves nearly 40 percent of students in Grades K—8 in
the United States and half of the
nation's English Learners with a portfolio of award-winning
assessment and instructional programs.
The company puts a tremendous focus on talent, winning multiple
awards each year as a top national employer. Under Waldron's
leadership, the employee base has grown from 105 team members in
2008 to more than 2,500 today. Forty percent of these team members
are in service roles, ensuring educators and their students have
the support and resources needed to make meaningful learning gains.
A sustained commitment to technological innovation, fueled by
industry-leading reinvestment in research and development, ensures
CA's programs continue to evolve to engage all learners and support
teachers.
"Rob's vision, nuanced understanding of the ever-evolving
education landscape, and relentless focus on talent have propelled
this company to where it is today," Sia said. "His leadership
transformed CA from a print-only publisher to an industry-leading
edtech provider supporting engagement and growth for all students.
He will remain an invaluable advisor for our entire leadership
team, and I am honored to continue building on our vision and
leading this remarkable organization in expanding our impact."
About Curriculum Associates
Founded in 1969, Curriculum Associates, LLC designs
research-based print and online instructional materials, screens
and assessments, and data management tools. The company's products
and outstanding customer service provide teachers and
administrators with the resources necessary for teaching diverse
student populations and fostering learning for all students.
Contact: press@cainc.com
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SOURCE Curriculum Associates, LLC