Bloom Appoints COO John Bruer to Lead Telesales Operations
01 Agosto 2024 - 10:00AM
Bloom, a leading insurance services and technology
provider, announces the appointment of John Bruer as its new Chief
Operations Officer, Telesales. Bruer will lead the organization’s
Call Center Operations team, with a primary focus on driving
operational excellence and sales growth.
Prior to joining Bloom, Bruer held several leadership roles at
UnitedHealth Group, where he was responsible for advancing
strategic M&A initiatives and directing capital investments to
foster comprehensive growth. Most recently, Bruer led operations
for Optum’s directed spend platform, Solutran, driving rapid
expansion of the platform to support more than 16 million
members. As Bloom COO, Telesales, he will oversee the
organization’s Medicare call center, the company’s core line of
business since its inception in 2007.
Bruer’s appointment comes as Medicare health plans enter peak
preparation season for the 2025 Annual Enrollment Period (AEP),
beginning Oct. 1. "We are excited to welcome John to our leadership
team,” said Sherman Rogers, Founder and CEO of Bloom. “John’s
extensive experience building strong sales cultures and success in
scaling operations for high-growth organizations will play a
crucial role in advancing our commitment to delivering high value
Medicare shopping and enrollment.”
“Bloom has established itself as an industry leader in health
insurance enrollment and operations,” said Annie Lamont, Co-Founder
and Managing Partner at Oak HC/FT. “John’s proven ability to drive
operational excellence will help take Bloom’s sales solutions to
the next level and better position the company to meet the growing
payer need for high-quality Medicare enrollments and customer
interactions.”
About BloomBloom partners with Medicare health plans to deliver
High Value Enrollment for people with Medicare. Supported by its
Ascend technology platform, Bloom produces closer connections and
better outcomes for Medicare beneficiaries and health plan
stakeholders. To learn more, visit www.BloomThrives.com.
Media Inquiries
smorris@BloomInsurance.com