Industry Leader SROA Capital Partners with INO Armor to Launch Biodegradable Alternative to Bubble Wrap Across Nationwide Portfolio
07 Agosto 2024 - 11:23AM
SROA Capital announced today its partnership with INOArmor, a
pioneer in bio-materials packaging and protection. SROA Capital
owns and operates 650 self-storage facilities across 31 states
under its flagship brand, Storage Rentals of America.
As the industry leader, SROA has boldly implemented LED
lighting, solar panels, and other initiatives to reduce its carbon
footprint and costs over time. It is in the process of exploring
the addition of EV charging stations at some of its facilities.
With these initiatives, as with the INOArmor Partnership, SROA
considers two goals— pursuing economic value and positive social
and environmental impacts.
Through its partnership with INOArmor, SROA will be the first in
its industry to offer a 100% biodegradable packing product to
replace bubble wrap across all its stores in the USA. INOArmor’s
innovative lightweight padding material uses natural silk cocoons,
known for their dome structure and natural strength, providing
excellent impact absorption and biodegrading completely at the end
of their useful life. The cocoons are enclosed in PHA, a non-toxic
bioplastic produced by bacteria, which composts readily in various
environments, from home composts to the open sea. INOArmor launched
a home compostable bag with Pantalones Organic Tequila, co-founded
by Matthew and Camila McConaughey, for Earth Day 2024 and has
since expanded to other partners in multiple industries, which,
with the partnership with SROA, now include self-storage.
Charlie Maddock, CEO and Founder of INOArmor, stated, “We are
honored to partner with such forward-looking and successful
partners like Ben Macfarland and SROA Capital. We are very excited
to collaborate and build multiple products with SROA over the next
few years to help them meet their sustainability initiatives.” By
incorporating INOArmor’s patented Silk Pillow Technology, SROA is
initiating a multi-year strategy to offer more sustainable,
home-compostable alternatives at all of its stores.
Biodegradable Packing Material by SROA Capital and INOArmor
About SROA
CapitalSROA Capital is a vertically integrated
private equity real estate and technology platform that has an
established track record of providing risk adjusted returns to its
partners through its focused strategy of investing in self storage
on behalf of its principals and partners. SROA is headquartered in
West Palm Beach, FL and has invested equity, provided debt &
preferred equity, acquired, redeveloped, and developed self storage
across the risk spectrum in major and secondary markets across the
United States under the brand Storage Rentals of America and the
United Kingdom under the brand Kangaroo Self Storage.
For more information, please visit
SROACapital.com.
About INOArmorINOArmor has innovated a
patented, all-natural, and impact-resistant material composite that
can be used as an alternative to synthetic foam for protecting and
insulating products during shipment and storage. INOArmor’s founder
suffered a life-threatening brain injury and partnered with the
neurosurgeon who saved his life, along with a renowned Oxford
materials scientist, to develop this next-generation, all-natural
solution.
For more information, please visit INOArmor.com or follow us on
Instagram at @inoarmor.
Media Details:INO Armor,
LLCwww.inoarmor.comhello@inoarmor.comNew York, NY 10128
- Biodegradable Packing Material by SROA Capital and
INOArmor
- SROA Capital and INOArmor’s biodegradable, natural silk cocoon
wrap