LOS
ANGELES, Aug. 9, 2024 /PRNewswire/ -- Reese
Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line
under the Reese Cooper label made possible with the support of
retailer Pacsun. Inspired by his appreciation of the beauty and
inclusiveness of California's
outdoor culture, the origin of the RCOS collection traces back to
late 2021 when Cooper began quietly developing a line of outdoor
products in addition to his runway collections. Founded on a shared
enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an
opportunity to bring Cooper's design aesthetic to the Pacsun
community at an accessible price point, infusing the spirit of
exploration into clothing.
"At Pacsun, we believe in the power of co-creation to inspire,
connect, and make a positive impact," said Richard Cox, VP of Men's Merchandising and
Global Partnerships at Pacsun. "Our collaboration with Reese
explores fashion inspired by the outdoor lifestyle and technical
innovation, while also nodding to Americana and the fits that
resonate with our customers." A percentage of sales of RCOS
products sold by Pacsun and Cooper's own channels will be donated
to a network of partners and organizations that encourage outdoor
exploration and nature preservation such as One Tree Planted, an
organization Cooper has consistently partnered with.
The first release under the RCOS label lays a framework for
future collections of the brand by creating systems of dressing and
inspired by Cooper's collaborators. The in-studio lookbook was shot
by friends of the brand, Cam Hicks
& Juliana Salazar. Rooted in the
duality of lifestyles of city dwellers and nature lovers, the
collection takes inspiration from both to create garments that are
viable in both environments. The brand's visual campaign follows
this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of
friends on a six day road trip along the Pacific Coast, the images
tell an honest story of enthusiasts having fun and exploring
nature.
"As someone who has always been in awe of the outdoors,
especially living in California, I
wanted this collection to be as accessible as possible like the
environments it is inspired by," said Cooper. "Designed and
influenced with my friends in mind, the ethos of RCOS is to create
product that holds up in all environments, for any activity,
whether that's running around in the city or on a mountain. These
products are for any and everyone. This is stuff you're supposed to
get dirty, and most importantly, have fun while doing so. When it
comes to outdoor activities, l'm an enthusiast, not a professional.
I strongly believe it's important to explore new things, learn new
places, get out of your comfort zone. I wanted this collection to
give you the tools to help you do that."
With an emphasis on exploration and activity, each piece is
created with careful attention to detail and quality materials. The
collection offers a wide range of styles from taped-seam shell
pieces, insulated outerwear, and cargo pants to graphic tees,
hoodies, sweatpants and more. Made with technical fabrics like
nylon, sherpa fleece, waffle knits, heavyweight cottons and
compression. Cooper's trademarked Hook is also featured on a number
of pieces, along with a detailed and unique trim system, including
custom rock pullers, zippers and speed belts, as well as special
branded buttons, toggles and labels inside each garment. These
designs are an accumulation of years of previously unrealized
experimentation and ideation that could now be realized through the
Pacsun partnership.
The RCOS collection will be available in a complete range of
sizes from XXS to XXL, opening up the path for anyone to journey
in.
RCOS will be available from August 9,
2024 at Pacsun.com and Pacsun stores nationwide, and through
Cooper's new website for the brand, rcoutdoorsupply.com. Select
global retailers will also carry a selection of pieces, extending
the reach of the label and desire to explore.
https://rcoutdoorsupply.com | @rcoutdoorsupply
About Reese Cooper
Founded in 2016, Reese Cooper is
the designer's namesake brand known for its tailored take on
classic American outdoor and utility wear with a focus on material
quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins
and outs of garment manufacturing firsthand. In 2019, the brand was
awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making
him the youngest ever finalist and Reese was included in Forbes 30
Under 30 in the following year. Cooper has collaborated with
esteemed industry giants like Levi's and Merrell. As a continued
commitment to environmental reforestation, Reese Cooper contributes
to the One Tree Planted initiative for every item sold.
https://reese-cooper.com/ | @reesecooper
About Pacsun:
Pacsun is a purpose-driven,
leading specialty retailer offering a cross section of emerging
brands and trending fashion through the lens of youth culture.
Delivering the latest contemporary, streetwear,
and activewear, Pacsun partners with the
best brands at the intersection of fashion, music, art, and sport
to offer curated collections, rare and exclusive products, and
creative collaborations on every level to inspire the next
generation. Founded in 1980 in Newport, CA, Pacsun is now
co-created in Los Angeles.
Follow @Pacsun on
TikTok, Instagram, X,
Facebook and YouTube.
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SOURCE Pacsun