The growth of the DHA gummies market is driven by increasing
awareness of health benefits, demand for convenience, preference
for natural ingredients, expanding nutraceutical industry, targeted
marketing, product innovation, retail accessibility, regulatory
support, changing lifestyles, and research-backed health
claims.
WILMINGTON, Del., Aug. 13, 2024 /PRNewswire/ -- Allied Market
Research published a report, titled, "DHA Gummies
Market by Source (Fish Oil, Algal Oil and Others), by Flavor
(Fruit flavors and Others), End User (Kids, Adults and Pregnant
Women): Global Opportunity Analysis and Industry Forecast,
2024-2034". According to the report, the DHA gummies
market was valued at $453.4 million
in 2023, and is estimated to reach $681.0
million by 2034, growing at a CAGR of 3.9% from 2024 to
2034.
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Prime determinants of growth
The growth of the DHA gummies market is driven by rising
awareness of DHA's benefits for brain health, particularly in
children and pregnant women. Consumers seek convenient supplements,
and DHA gummies offer an easy-to-administer option. Preference for
natural ingredients and cleaner labels fuels the market, alongside
the expansion of the nutraceutical industry and targeted marketing
efforts. Continuous product innovation, retail accessibility, and
regulatory support further boost sales. Moreover, changing
lifestyles, with diets often lacking essential nutrients, prompt
individuals to turn to supplements. Research supporting DHA's
cognitive benefits solidifies consumer confidence, making DHA
gummies an increasingly popular choice for proactive health
management.
Report coverage & details:
Report
Coverage
|
Details
|
Forecast
Period
|
2024–2034
|
Base
Year
|
2023
|
Market Size in
2023
|
$453.4
Million
|
Market Size in
2034
|
$681.0
Million
|
CAGR
|
3.9 %
|
No. of Pages in
Report
|
345
|
Segments
Covered
|
Source, Flavor, End
User, And Region.
|
Drivers
|
Increase In Awareness
Of Health Benefits
|
Rise In Demand For
Convenience
|
Preference For Natural
Ingredients
|
Opportunities
|
Increase In Health
Awareness
|
Product
Innovation
|
Restraints
|
High Production
Costs
|
Segment Highlights
The demand for fish oil is driven by several factors. Fish oil
is one of the richest natural sources of DHA, making it highly
effective in delivering the essential omega-3 fatty acid to
consumers. Additionally, fish oil is well-established and widely
recognized for its health benefits, particularly in supporting
heart health and cognitive function. This established reputation
contributes to consumer trust and preference for fish oil-based DHA
gummies. Furthermore, fish oil offers a cost-effective and readily
available source of DHA compared to alternative sources such as
algae oil. Its widespread availability in the market ensures
accessibility for consumers across various demographic segments.
Moreover, fish oil has a mild taste and odor compared to other
sources, making it more palatable for consumption in gummy
form.
The demand for fruit flavors is influenced by multiple factors.
Fruit flavors appeal to a broad consumer base, including children
and adults, due to their naturally sweet and enjoyable taste
profiles. Moreover, fruit flavors such as strawberry, orange, and
mixed berry are universally liked and provide a pleasant experience
when consuming DHA supplements. Fruit flavors align with the
perception of health and wellness, associating DHA gummies with
nutritious and wholesome ingredients. This positive connotation
enhances consumer acceptance and encourages repeat purchases.
Furthermore, fruit flavors offer versatility in formulation,
allowing manufacturers to create diverse and appealing product
ranges.
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The kids section dominated the end user segment. Furthermore,
there is a growing awareness among parents about the importance of
DHA in supporting children's cognitive development and overall
health. Consequently, parents actively seek out convenient and
palatable options to ensure their children receive an adequate
intake of DHA. Secondly, kids are often more receptive to gummy
supplements compared to traditional pills or liquids, as gummies
offer a fun and appealing format that resembles candy. Moreover,
manufacturers have responded to this demand by formulating DHA
gummies specifically tailored to children's tastes and nutritional
needs. These gummies often feature vibrant colors, playful shapes,
and familiar fruit flavors that appeal to younger consumers.
Furthermore, marketing efforts targeting parents emphasize the
benefits of DHA supplementation for children's learning and
development, further driving demand within the kid's
segment.
Regional Outlook
A high level of health consciousness is there among consumers in
North America, driving demand for
supplements that support overall well-being, including brain
health. Moreover, the region has a
well-established nutraceutical industry with a strong focus on
innovation and product development, leading to the introduction of
a wide variety of DHA gummy formulations tailored to different
consumer preferences and needs. North
America boasts a robust retail infrastructure, including
pharmacies, health food stores, and online platforms, which ensures
widespread availability and accessibility of DHA gummy products to
consumers across diverse demographic segments. Furthermore, the
region is characterized by a culture of convenience, and DHA
gummies offer an easy-to-administer option for supplementing
essential nutrients like DHA.
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Players: -
- Nordic Naturals
- SmartyPants Vitamins
- Nature Sure
- NOW Foods
- Rainbow Light
- Zahler
- Viva Naturals
- Hero Nutritionals
- Ora Organic
- Swisse Wellness
The report provides a detailed analysis of these key players in
the global DHA gummies market. These players have adopted different
strategies such as new product launches, collaborations, expansion,
joint ventures, agreements, and others to increase their market
share and maintain dominant shares in different regions. The report
is valuable in highlighting business performance, operating
segments, product portfolio, and strategic moves of market players
to highlight the competitive scenario.
Recent Development:
- In July 2022, Nature Sure, a
company known for its hair oils, massage oils, face oils and
natural supplements, launched chewable health gummies. These
gummies are fortified with powerful ingredients including curcumin,
omega-3, blueberry, elderberry, pomegranate, vinegar, folic acid,
zinc, and other ingredients to expand its product
offerings.
- In July 2022, Neptune Wellness
Solutions Inc., a diversified fully integrated health, and wellness
company, launched a new plant-based, forest remedy with multi omega
3-6-9 gummies and soft gels.
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