Boom DeFi and Financial Times agree on strategic partnership bridging traditional and decentralised finance
13 Agosto 2024 - 6:44AM
Boom DeFi Ecosystem (“Boom”), the leading e-commerce without
banking decentralised finance ecosystem, has signed a three-year
strategic partnership with the Financial Times (FT) to tell stories
about the businesses and billions of adults without access to the
global financial system. Called The Unbanked Entrepreneur, it aims
to capture entrepreneurial journeys and celebrate the pioneers
fighting to level the playing field.
“Whilst digital transformation has
made information and communication instant, the ability to transact
and trade digitally is still not universal for over a billion
adults. This partnership with the FT will tell the story of the
missing billion entrepreneurs and the untapped market they
represent.”
– Boom’s global head of
partnerships, Sebastiano Moschini
“The Unbanked
Entrepreneur is a purpose-driven, multimedia, cross-FT partnership
that will spotlight those who have shown entrepreneurial spirit
around the world and raise important issues around financial
inclusion. This is a story that the FT is proud to tell alongside
Boom.”
– FT global advertising
director, Danny Aldred
The FT plans to expand
its customer base by enabling unbanked adults worldwide to
subscribe to the FT using BoomPay, the online payment gateway that
enables businesses to collect payments from unbanked customers at
checkout.
About Boom DeFi ecosystem
At Boom, we are building a
revolutionary new world of e-commerce without banking for the
billions of consumers and businesses with no access to the global
financial system by connecting their trillions of dollars in cash
to the global digital economy, enabling them to securely store,
move, exchange, send, receive and spend their cash online on goods
and services worldwide, while maintaining full control of it.The
Boom ecosystem consists of the Boom blockchain as the layer 1
payments rails, the Boom superapp and Boomswap at layer 2, where
value is exchanged between merchants, consumers and traders via the
Boomcoin, the ecosystem’s native asset and the Boom Foundation, the
non-profit arm that deploys crypto-for-social-good.
To learn more about Boom, please
visit www.boom.market
About FTThe Financial Times is
one of the world’s leading business news organisations, recognised
internationally for its authority, integrity and accuracy. The FT
has a record paying readership of 1.2mn, more than 1mn of which are
digital subscriptions. It is part of Nikkei Inc., which provides a
broad range of information, news and services for the global
business community.
Disclaimer: The information provided in this press
release is not a solicitation for investment, nor is it intended as
investment advice, financial advice, or trading advice. It is
strongly recommended you practice due diligence, including
consultation with a professional financial advisor, before
investing in or trading cryptocurrency and securities.
Person Name: Mimi Morrill
Email: mimi.morrill(at)ft.com
Person Name: Peter Alfred-Adekeye
Email: p(at)boom.market