Zoomph’s Enhanced Broadcast Tool Elevates Sports Viewership & Partnership Measurement
13 Agosto 2024 - 9:00AM
Business Wire
Zoomph is thrilled to announce the release of the new and
improved Zoomph Broadcast, an updated dashboard and
reporting tool for analyzing sports viewership and partnerships.
Zoomph is taking broadcast measurement to the next level, providing
customers access to all critical broadcast metrics with
industry-leading speed and accuracy.
"The updated broadcast tool is a game-changer for the industry,"
said Nick Cronin, Chief Product Officer & Co-Founder. "Our
customers can now access in-depth, real-time insights to elevate
their sports media strategies."
The streamlined dashboard offers a concise overview of
industry-valued audience data within 48 hours, including Average
Viewership, Unique Reach, Peak Viewership, and
Average Length of Tune. This data is sourced from 40M
devices in 32M households using trusted partners like LG
Ad Solutions, Xperi TiVo, and Guideline.
The dashboard also maps out minute-to-minute, day-to-day, or
month-to-month viewership and breaks down market reach
with a heat map. Plus, a game-by-game breakdown allows users
to quickly click into insights for a specific event.
In the partner reporting tab, customers can easily track
partnership performance for specific events or an entire season
using Zoomph’s logo AI technology and metrics like Media
Value, Brand Value, Impressions, and
Duration.
Zoomph Broadcast Key Updates:
- Enhanced Visualization: Improved dashboard for easy data
access.
- Fast Data: 48h turnaround.
- Comprehensive Metrics: Average Viewership, Unique Reach,
Peak Viewership, and Average Length of Tune.
- Viewership Mapping: Minute-to-minute, day-to-day, or
month-to-month trends.
- Market Reach Breakdown: Detailed heat map and top market
list.
- Partner Reporting: Logo AI detection for partner
performance tracking.
- Advanced Partnership Metrics: Media Value, Brand Value,
Impressions, and Duration.
"In today's rapidly changing sports media landscape, the
importance of accurate broadcast and live sports data cannot be
overstated," said Amir Zonozi, CEO & Co-Founder. "This empowers
our clients to make data-driven decisions with confidence, ensuring
they stay ahead in the competitive sports industry."
Click here for more information on Zoomph Broadcast.
About Zoomph
Zoomph empowers brands, agencies, and rights holders, across
sports and entertainment with impactful social media, broadcast,
partnership, and audience data. Zoomph partners with organizations
and brands across sports and esports, including the Golden State
Warriors, New York Giants, NASCAR, Angel City FC, and DUDE Wipes.
For more information, visit Zoomph.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240813992191/en/
Andrew Descovich, Director of Media Strategy: Andrew@zoomph.com
Nick Cronin, Chief Product Officer: Nick@zoomph.com