The 2024 State of Local SEO for Contractors report reveals
critical insights into the online performance of 9,782 contractor
profiles nationwide, highlighting top and bottom performers and the
essential factors driving customer satisfaction and digital
success. Discover how high ratings and a strong online presence are
key to standing out in a competitive market.
TAMPA, Fla., Aug. 13, 2024 /PRNewswire-PRWeb/ -- A
groundbreaking study analyzing 9,782 contractor Google Business
Profiles across the United States
has revealed critical insights into the online presence and
customer satisfaction of local contractors. The 2024 State of Local
SEO for Contractors report highlights the top and bottom-performing
locations, key facts, and essential recommendations for
improvement.
In today's digital age, a strong online
presence isn't just an advantage—it's a necessity. Our study shows
that only 8% of top-ranking contractors have ratings below 4.0
stars, underscoring the critical role that customer satisfaction
plays in standing out and staying competitive.
Top-Performing Cities:
- New Castle, DE: Leading the
nation with 1.63 reviews per capita and an impressive average star
rating of 4.65.
- Newark, DE: Not far behind,
with a stellar average star rating of 4.85 and a high volume of
positive reviews.
- Stamford, CT: Achieving the
highest average star rating of 4.94, reflecting exceptional
customer satisfaction.
Bottom-Performing Cities:
- Green River, WY: Lowest
average star rating at 3.53, indicating significant room for
improvement.
- Beatrice, NE: Struggling with
an average star rating of 3.78.
- Bethel, AK: Showing low
customer satisfaction with an average star rating of 3.89.
Key Findings:
- 14% of Contractors Lack a Website: A significant disadvantage
in today's digital age, missing out on numerous business
opportunities.
- 8% Have a Rating Below 4.0 Stars: Of the companies ranking in
the top 20, showcasing the importance of maintaining high
ratings…
- 22% Are Missing H1 Tags on Their Homepage: Vital for SEO,
missing H1 tags can negatively impact search engine rankings.
- 17% Have Under 200 Words of Text on Their Homepage:
Insufficient content can affect both SEO and user engagement.
- 12% Have Incomplete Homepage Titles: Poorly optimized titles
can reduce visibility in search results.
Top Customer Satisfaction Categories by Rating:
- Retaining Wall Supplier: Perfect score of 5.0.
- Insulation Contractor: Near-perfect rating of 4.98.
- Asphalt Contractor: High rating of 4.96.
Bottom Customer Satisfaction Categories by Rating:
- Solar Energy Company: Lowest rating at 4.10.
- Building Materials Store: Rating of 4.20.
- Patio Enclosure Supplier: Rating of 4.30.
Importance for Local Contractors:
This report underscores the importance of a strong online
presence and high customer satisfaction. For contractors, these
factors are critical in building trust, attracting new clients, and
maintaining a competitive edge.
Recommendations:
- Develop a Professional Website: Ensure a mobile-friendly
website that highlights services, showcases testimonials, and
includes contact information.
- Encourage Positive Reviews: Focus on delivering excellent
service and implementing a strategy for managing and responding to
reviews.
- Optimize On-Page SEO: Use clear, descriptive H1 tags and ensure
sufficient content on key pages.
- Craft Effective Page Titles: Create concise, descriptive titles
that include primary keywords.
Addressing common SEO issues can significantly enhance
contractors' online presence, attract more customers, and stay
competitive in the digital landscape. The 2024 State of Local SEO
for Contractors report provides valuable insights and actionable
recommendations for improvement.
For more detailed insights and access to the full report, please
visit
https://www.contractorleadpartners.com/state-of-contractor-local-seo/.
Contact:
Julian Hooks
Owner
Contractor Lead Partners
(571) 506-0531
julian@contractorleadpartners.com
About Contractor Lead Partners:
Contractor Lead Partners specializes in providing customer
acquisition to contractors across the
United States. Our mission is to help local businesses
thrive in the digital age through effective online strategies and
best practices.
Media Contact
Julian Hooks, Contractor Lead
Partners, 1 (571) 506-0531,
julian@contractorleadpartners.com,
https://www.contractorleadpartners.com/
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SOURCE Contractor Lead Partners