MADISON,
Wis., Aug. 13, 2024 /PRNewswire/ -- Fairway
Independent Mortgage Corporation, named #1 for customer
satisfaction among mortgage origination companies in the J.D. Power
2023 U.S. Mortgage Origination Satisfaction Study, announced two
promotions within its corporate executive ranks.
Haley Parker has been elevated to
the new position of Chief Marketing and Business Development
Officer. In this role, Haley Parker
will be responsible for driving Fairway's brand and marketing
strategy, ensuring alignment with business objectives and
bolstering Fairway's market presence. Haley will manage and oversee
the development and execution of both digital and traditional
marketing campaigns.
Haley will also partner on strengthening Fairway's
brand, optimizing customer engagement, and leveraging market
insights to support growth. Haley's role will involve close
collaboration with sales, product development, and other
departments to ensure cohesive and effective marketing efforts.
"Promoting Haley is a strategic move
that embraces Fairway's commitment to driving innovation
and growth. Over her nine years with Fairway, and 23 years in the
mortgage industry, Haley has consistently demonstrated exceptional
leadership and a deep understanding of our market dynamics," said
Julie Fry, Fairway's CHRO. "Haley's
innovative approach promises to elevate our marketing strategies
and unlock extraordinary growth opportunities."
"Stepping into the role of Chief Marketing and Business
Development Officer is truly an honor," said Parker. "My passion
for the Fairway Nation and dedication to success drive me. I'm
thrilled to lead our mortgage company into new horizons, powered by
the amazing momentum within our organization. The heart and soul of
Fairway lies in its incredible people, and I am humbled to work
alongside the best of the best. It's exciting to collaborate with
our exceptional leadership team - we will redefine mortgage
marketing with innovation and relevance."
Eight-year Fairway veteran Brittny
Hovland is being promoted to the position of Senior Vice
President Operational Support. Hovland, formerly VP of Branch
Support, will now oversee Branch Support as well as the Encompass
and Point of Sale teams.
"In her time with Fairway, Brittny was instrumental in
developing our stellar Branch Support team where the focus is
always on helping the Street as quickly as possible," said Fairway
Founder and CEO Steve Jacobson.
"Expanding Brittny's responsibilities will upgrade our service
levels to our branches."
"Street support has always been my top priority," said Hovland.
"I look forward to ensuring that all day-to-day operations run
smoothly and reflect Fairway's core value of Speed to Respond."
About Fairway Independent Mortgage Corp.
Madison, WI- and Carrollton, TX-based Fairway Independent
Mortgage Corporation (NMLS #2289) is a full-service mortgage lender
with branches in all 50 states. Fairway is the #2 overall retail
lender in the U.S. and was the #1 ranked mortgage origination
company for borrower satisfaction in 2023 by J.D. Power.
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SOURCE Fairway Independent Mortgage Corporation