DUBAI, UAE, Aug. 20,
2024 /PRNewswire/ -- Innovative snack-sized apple
company, Rockit Global, is powering through its biggest season yet
with its Back to School campaign in the Middle East. Rolling out this month in
hundreds of stores across the GCC countries, the campaign aims to
fuel busy families with natural Rockit energy, enabling them to
Ready. Set. Rockit. Back to School this season.
This campaign is another key part of Rockit's goal of becoming
the world's most loved apple brand, and contributes to selling
through two hundred million delicious and nutritious snack-sized
apples set to be exported during 2024.
Rockit Market Manager for the Middle
East and North Africa
(MENA), Ziad El Chawa, says Back to
School is a peak sales period across MENA, and this omnichannel
campaign capitalizes on the momentum of the Ready. Set. Rockit.
Season Launch campaign delivered earlier this summer.
"With approximately 85 percent growth forecast this year (2024
vs 2023), we're excited to be collaborating with our partners
across the region to drive sales and build our brand through
innovative campaigns and activations," Ziad says.
Rockit Marketing Executive for MENA, Suha El Dassouki, says Rockit is an apple brand
that thinks and acts differently, which is the key to its growing
global success.
"We do things differently in our category by providing an
exciting consumer-led retail experience alongside our premium
product. We've worked hard to pack a punch this year with a strong
omni-channel campaign, driving engagement with gamified in store
activations, giveaways on social media and giftboxes containing
interactive activities and merchandise during this peak sales
period.
"Our brand character, Rocki, is leading our Back to School
campaign with positivity and natural energy to highlight the
importance of learning, while inspiring millions of new consumers
to Rockit every day. It's another significant step towards our goal
of becoming the world's most loved apple brand," says Suha.
Rockit's limited-edition Back to School pack is now available in
stores and online across the GCC countries.
www.rockitapple.com
Photo -
https://mma.prnewswire.com/media/2482178/Ready_Set_Rockit_Back_to_School_2024.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ready-set-rockit-this-back-to-school-season-302222289.html
SOURCE Rockit