MADD Canada and KAG Canada Empower Youth to Make Safe Choices with New School Program
01 Octubre 2024 - 6:00AM
Road crashes are a leading cause of death among Canadian youth,
with alcohol, cannabis and/or other drugs involved in more than
half of those crashes. To tackle this problem, MADD Canada and KAG
Canada are putting safe and sober driving on the 2024-2025 lesson
plan through MADD Canada’s School Program.
MADD Canada’s School Program is designed for students in Grades
7-12. These educational 1- hour presentations reach thousands of
students across the country and aim to reduce impaired driving
among young people by delivering a powerful message about its
impact. Additionally, the presentations provide youth with the
knowledge and motivation to avoid driving impaired or riding with
an impaired driver.
The presentations include a fictionalized video narrative
entitled One Last Dance which showcases what can happen as a result
of impaired driving and how life can change in an instant. The
presentations also include enhanced educational components,
offering a more interactive and immersive experience for students.
The presentation ends with real-life stories from victims and
survivors of impaired driving.
“Our School Program is about more than just presenting
information – it’s about making a real impact on students’ lives,”
said MADD Canada National President Tanya Hansen Pratt, whose
mother Beryl, was killed by an impaired driver in 1999. “We want
young people to understand the serious consequences of impaired
driving and to feel empowered to make safe choices. We are grateful
to our National Sponsor, KAG Canada, for their support in
delivering these life-saving messages at schools across Canada. KAG
Canada is directly funding 75 of these presentations.”
Today, MADD Canada and KAG Canada joined students and staff at
Laurier Heights School in Edmonton for a special screening of One
Last Dance.
“KAG is committed to promoting road safety, and we are proud to
partner with MADD Canada on this critical initiative,” said Grant
Mitchell, KAG President and Chief Operating Officer. “By sponsoring
the School Program, we are investing in the future of our youth,
ensuring they have the knowledge and tools to make responsible
decisions. Together, we can make a significant impact on reducing
impaired driving.”
KAG Canada has been a National sponsor of MADD Canada since
2012. As a company in one of the largest transportation industries
in North America, KAG Canada’s partnership with MADD Canada is
truly intentional, reflecting the shared commitment to road safety.
With thousands of professional truck drivers and team members
traveling our public roadways 24 hours a day, 7 days a week, they
are dedicated to making our roads safer for all the communities
they serve across North America.
The School Program will be available in the traditional assembly
format, as well as classroom or virtual formats, depending on each
school’s preference. Following the presentation, schools receive an
Educators’ Guide and School Kits with additional scenarios to help
teachers continue the sober driving conversation throughout the
school year.
Thank you to our national and provincial sponsors for supporting
this vital program.
For a complete list of our School Program sponsors and to view a
clip of MADD Canada’s School Program, please visit:
https://maddyouth.ca/school-program/.
About MADD CanadaMADD Canada (Mothers Against
Drunk Driving) is a national, charitable organization that is
committed to stopping impaired driving and supporting the victims
of this violent crime. With volunteer-driven groups in close to 100
communities across Canada, MADD Canada aims to offer support
services to victims, heighten awareness of the dangers of impaired
driving and save lives and prevent injuries on our roads. For more
information, visit www.madd.ca.
About KAG CanadaKAG Canada is the Canadian
service group for The Kenan Advantage Group, Inc., (KAG). KAG is
North America’s largest tank truck transporter and logistics
provider. Their company encompasses Westcan Bulk Transport, RTL
Construction, Les Distributions Carl Beaulac, Paul’s Hauling,
Connectrans Logistics Ltd., and Valley West Transport. Since 1964,
KAG Canada has grown from a small fleet based out of Moose Jaw,
Saskatchewan to a North American leader in the bulk transportation
industry. Through their hauling companies under KAG Canada, they
have 60-years of experience and serve over 600 customers in the
agriculture, petroleum, energy sector and mining industries. Their
Northern based company, RTL Construction, specializes in civil and
industrial construction. KAG Canada is one team driven to make a
difference. Visit https://kagcanada.ca/ to learn more.
For more information: Dawn Regan, MADD Canada
Chief Operating Officer, 905-330-7565 or dregan@madd.ca
Chelsey Maschmeyer, Communications Associate,
KAG Canada, 780-220-9406 or cmaschmeyer@kagcanada.ca