WARREN, N.J., Nov. 17,
2021 /PRNewswire/ -- GSK Consumer Healthcare's
(LSE/NYSE: GSK) Robitussin brand today announced a partnership
with the All Stars Project, Inc. to help provide access to
performing arts education for youth in underserved communities.
Robitussin believes that everyone has a unique voice that deserves
to be celebrated but recognizes that not everyone has equal
opportunities for letting their voices be heard. To help provide a
platform and opportunity for self-expression, Robitussin is teaming
up with Tony Award-winning actress, Adrienne Warren, to shine a spotlight on the
next generation of undiscovered voices.
According to the National Center for Education Statistics, Black
and Hispanic students have significantly less access to quality
arts education programs compared to their White peers, even though
studies have shown that exposure to the arts positively impacts
graduation rates1. To ensure all youth have the
opportunity to receive an arts education, Robitussin is taking a
first step in helping to bridge the inequities gap by committing a
$50,000 donation to the All Stars
Project, Inc. in 2021. The All Stars Project is a privately-funded,
national non-profit that provides free performing arts and
afterschool development programs to underserved youth and their
families around the country. The brand has also enlisted the help
of Adrienne Warren to lend her
social platform to the students of the All Stars Project, giving
these young voices a time to shine and driving awareness of the
organization. Fans can tune in as Warren and the students of the
All Stars Project come together and use their voices for good
through an Instagram Live on Tuesday,
November 30th.
As a breakout performing artist known for leading roles on
Broadway and beyond, Warren has
been a long-time supporter of the performing arts community and a
vocal advocate for equal opportunity within the industry.
"As a black woman and an artist, it has always been important to
me to do what I can to use my voice for those who are unheard and
seen. It is my honor to join Robitussin in helping to bridge the
gap so that all voices have the same opportunities to be heard, on
the stage and in life outside the arts," said Warren. "Having
access to the performing arts as a child myself was a pivotal part
of my life, and I am excited to lend my platform to the incredible
students of the All Stars Project to ensure the next generation has
equal opportunities for self-expression."
In addition to making a performing arts education more
accessible for all, Robitussin believes equal voices also means
equal access to necessary cough care solutions. However, a recent
Gallup Poll showed that nearly 1 in 5 say they cannot afford
necessary care. To help ensure cough care solutions are available
to all, Robitussin has partnered with Good360, the global leader in
product philanthropy and purposeful giving, to donate product to
organizations and communities in need. For every fan that tunes
into the Instagram Live with Warren and students from the All Stars
Project on November 30th, an
additional product donation will be triggered.
"Robitussin exists to shut coughs down so that all voices can be
heard, yet there are significant equity gaps in access to both
cough care solutions and opportunities for self-expression," said
Jennifer Yomoah, Brand Director at
GSK Consumer Healthcare. "While there is a long way to go in
achieving equal access and opportunities for all, we are committed
to bridging the gap, and our partnerships with Adrienne and the All
Stars Project, as well as our product donation through Good360,
help us get one step closer to that goal."
For more information on the All Stars Project, Inc. visit
allstars.org or follow on Instagram. To learn more about Robitussin
and its mission of ensuring every voice is heard, visit
www.Robitussin.com and follow the brand on Instagram, Twitter and
Facebook.
*Based on IRI data as of 8/9/2020
1 National Endowment for the
Arts. (2012). The Arts and Achievement in At-Risk Youth: Findings
from Four Longitudinal Studies.
https://www.arts.gov/sites/default/files/Arts-At-Risk-Youth.pdf
National Assessment of Educational Progress. (2019). Not Only for
Art's Sake. National School Boards Association.
https://www.nsba.org/ASBJ/2020/February/Not-Only-Arts-Sake
About Robitussin
Robitussin is the #1 cough relief
brand with more than 70 years of history providing consumers with
powerful cough relief. Boasting a portfolio of more than 20
products, Robitussin offers medicines and dietary supplements in a
number of forms to help provide relief for a variety of symptoms
associated with a cough, cold or the flu. For more information on
Robitussin products visit www.Robitussin.com.
About the All Stars Project, Inc.
The All Stars
Project is a national nonprofit organization with a 40-year history
of grassroots organizing and community building. Using the
developmental power of performance, ASP transforms the lives of
youth from poor and underserved communities in partnership with
caring adults giving everyone the chance to grow. ASP's
award-winning programs bring people from all racial, economic and
social walks of life together to create something positive, new and
transformative for all involved. ASP operates nationally in
New York City; Newark and Jersey
City, New Jersey; Chicago;
Dallas; and the San Francisco Bay Area.
About Good360
As the global leader in product
philanthropy and purposeful giving, Good360's mission is to close
the need gap by partnering with more than 400 socially responsible
companies to source highly needed donated goods and distribute them
through our network of more than 100,000 diverse nonprofits,
supporting people in need and opening opportunity for all. When we
close the gap, we open opportunity: for donors and nonprofits
to better serve their communities, for communities to become more
resilient and for us all to create less waste. But most of all, we
help people to reach their boundless potential. Good360 has
distributed more than $11 billion in
donated goods. Good360 is a registered 501(c)(3) organization.
Learn more at good360.org.
About GSK Consumer Healthcare
GSK Consumer Healthcare
combines science and consumer insights to create innovative
world-class health care brands that consumers trust and experts
recommend for oral health, pain relief, respiratory and
wellness.
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SOURCE GSK Consumer Healthcare