A Dare Between Friends to Go 'Plant-Powered' Led to the
Founding of the Meat Alternatives Producer, Which is Going Global
with NetSuite
LONDON, Oct. 28, 2019 /PRNewswire/
-- SuiteConnect - DARING Foods, a leading
UK plant-based food company, has chosen Oracle NetSuite to
help manage growing domestic and international demand for its
tasty, healthy and affordable plant-based foods. With NetSuite, the
Glasgow-based start-up is able to
take advantage of an integrated business platform to capitalise on
the growing demand for alternatives to meat in the UK, while
also scaling its core business processes to support upcoming
international retail launches and distribution deals.
Inspired by a friendly wager to 'go plant-based', Ross Mackay and Elliot Kessas founded DARING
Foods in 2018 to help combat global warming by making tasty,
plant-based food accessible for everyone. To achieve their mission,
the founders conducted extensive research on how to exceed the
taste experience of meat, with plants. Demand for their
plant-based chicken, DARING CHICK*N, quickly grew and after a major
distribution deal propelled DARING into hundreds of UK
restaurants, the founders struggled to manage their financial
reports and fulfil orders using manual, standalone tools.
After careful evaluation, DARING selected NetSuite to address these
challenges, support increasing demand in the UK and help unlock new
international opportunities.
"We're on a mission to bring purposeful eating to consumers
around the world, but we have to be able to run our business
effectively to do that," said Ross
Mackay, CEO and co-founder, DARING Foods. "Choosing
NetSuite has made it easy for us to manage multiple
systems concurrently and allows our team to work from
anywhere, which is crucial for our culture, and the international
nature of our business. NetSuite has not only helped us save huge
amounts of time and energy but has also helped our team focus on
our mission."
With NetSuite, DARING has been able to automate and centralise
key business functions, including accounting, financial reporting,
CRM, stock management and sales management, on a scalable
cloud-based platform. Fully rolled out in 40 days, NetSuite has
enabled the DARING team to quickly and accurately generate
financial reports and forecasts, provide full visibility into stock
and order management orders, while providing a centralised platform
to manage relationships with customers and prospects. In addition,
by having a real-time, consolidated view into its core business
processes, DARING has been able to stay ahead of the competition in
the rapidly expanding UK plant-based food market and prepare
for its upcoming launches in the U.S., Europe and the Gulf region.
"DARING is taking on one of the fastest growing markets with a
clear mission," said Nicky
Tozer, VP of EMEA, Oracle NetSuite. "The leadership team
recognised that, even at early stages of its growth path, they
needed to build the business on a platform that could provide a
foundation for scalable success. With NetSuite, DARING will be able
to simplify operations and focus on creating exciting, sustainable
food alternatives even as its business expands
internationally."
About DARING Foods
DARING Foods launched in
January 2019 and its range of
plant-based food is now available in hundreds of restaurants and
other venues across the UK. After the huge success of its food
service offering, it will launch to consumers in early 2020.
About Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organizations
grow, scale and adapt to change. NetSuite provides a suite of
cloud-based applications, which includes financials / Enterprise
Resource Planning (ERP), HR, professional services automation and
omnichannel commerce, used by more than 18,000 customers in 203
countries and dependent territories.
For more information, please
visit http://www.netsuite.com.
Follow NetSuite's Cloud blog, Facebook page
and @NetSuite Twitter handle for real-time updates.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
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