Bidstack Group PLC Collaboration with Codemasters for DIRT 5 (3683M)
11 Mayo 2020 - 1:00AM
UK Regulatory
TIDMBIDS
RNS Number : 3683M
Bidstack Group PLC
11 May 2020
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
11 May 2020
Bidstack Group PLC
("Bidstack" or "the Company")
Bidstack confirms collaboration with Codemasters for DIRT 5
Bidstack Group PLC (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce that its exclusive agreement with
Codemasters, referred to in the announcement on 16 March 2020, is
to deliver native in-game advertising for DIRT 5 (TM).
The new game will be released from October 2020 on the Xbox
Series X and PlayStation(R)5, the next generation of consoles that
are due to be released later this year, as well as on the
PlayStation(R)4 computer entertainment system and the Xbox One
family of devices, including the Xbox One and Windows PC (via
Steam). DIRT 5(TM) will also be available on Google Stadia in early
2021.
James Draper, CEO of Bidstack, said:
"It's great to be working with Codemasters, using our technology
to deliver native in-game advertising for DIRT 5, which is the
first racing game to be confirmed for the all-new Xbox Series
X.
"The launch of the Xbox Series X and PlayStation(R)5 later this
year will bring a new level of gaming to gamers throughout the
world. Where our technology is deployed within the games, brands
and the global advertising agencies we are dealing with will be
able to engage with gamers in a completely natural way."
"We have made a new video available on our website,
www.bidstack.com, which illustrates how our technology works."
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicholas Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim
van Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games across multiple video games
platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side). Bidstack contracts
exclusive access to the native in-game advertising space within
video games from their developers or publishers and sells that
advertising space either direct to specific brands and their
agencies or through programmatic advertising platforms.
About DIRT 5 (TM)
DIRT 5 will provide fans with a new off-road experience set in
amplified real-world locations, such as New York City and Rio de
Janeiro, alongside the more challenging and remote areas of Greece
and China. Players will experience extreme racing in a variety of
vehicle classes from buggies, unlimited trucks, rock bouncers to
traditional and modern rally cars.
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END
AGREAESEFFKEEAA
(END) Dow Jones Newswires
May 11, 2020 02:00 ET (06:00 GMT)
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