EssilorLuxottica : Facebook and EssilorLuxottica Announce Collaboration for Smart Glasses
16 Septiembre 2020 - 12:15PM
EssilorLuxottica : Facebook and EssilorLuxottica Announce
Collaboration for Smart Glasses
Facebook and EssilorLuxottica
Announce Collaboration for Smart
Glasses
Menlo Park, California, and
Charenton-le-Pont, France (September 16, 2020 – 7:15 pm
CEST) – Facebook, Inc. and EssilorLuxottica today
announced a multiyear collaboration to develop the next generation
of smart glasses. The announcement was made by Mark Zuckerberg
during Facebook Connect, an annual conference held virtually from
California.
The partnership will combine Facebook apps and technologies,
Luxottica’s category leadership and iconic brands, and Essilor’s
advanced lens technology to help people stay better connected to
their friends and family. The first product will be branded
Ray-Ban, the world’s most popular eyewear brand, and is scheduled
to launch in 2021. It will combine the best of both worlds –
innovative technology and fashion-forward style – to create smart
glasses that consumers will truly love wearing.
“We’re passionate about exploring devices that can give people
better ways to connect with those closest to them. Wearables have
the potential to do that. With EssilorLuxottica we have an equally
ambitious partner who’ll lend their expertise and world-class brand
catalogue to the first truly fashionable smart glasses,” said
Andrew Bosworth, Vice President of Facebook Reality Labs.
“We are especially proud of our collaboration with Facebook,
which projects an iconic brand like Ray-Ban into an increasingly
digital and social future. Combining a brand that is loved and worn
by millions of consumers around the globe with technology that has
brought the world closer together, we can reset expectations around
wearables. We are paving the way for a new generation of products
destined to change the way we look at the world,” commented Rocco
Basilico, Chief Wearables Officer at Luxottica.
Product name, specs, software capabilities, pricing, and other
details will be shared closer to launch in 2021.
Contacts:
Facebook, Inc.
EssilorLuxottica
Kyla Keefe
Marco Catalani
Communications Manager, Facebook Reality
Labs
Head of Corporate Communications
e-mail:
Kyla@fb.com
e-mail: media@essilorluxottica.com
Facebook, Inc.Founded in 2004,
Facebook's mission is to give people the power to build community
and bring the world closer together. People use Facebook's apps and
technologies to connect with friends and family, find communities
and grow businesses.
EssilorLuxotticaEssilorLuxottica is a global
leader in the design, manufacture and distribution of ophthalmic
lenses, frames and sunglasses. Formed in 2018, its mission is to
help people around the world to see more, be more and live life to
its fullest by addressing their evolving vision needs and personal
style aspirations. The Company brings together the complementary
expertise of two industry pioneers, one in advanced lens technology
and the other in the craftsmanship of iconic eyewear, to set new
industry standards for vision care and the consumer experience
around it. Influential eyewear brands including Ray-Ban and Oakley,
lens technology brands including Varilux and Transitions, and
world-class retail brands including Sunglass Hut and LensCrafters
are part of the EssilorLuxottica family.
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