iQIYI North America Appoints the Justin Poy Agency as Exclusive Media Sales Partner for the Canadian Market
07 Enero 2021 - 8:00AM
iQIYI North America (Chinese: 爱奇艺; pinyin: Ài qí yì), the North
American subsidiary of iQIYI (NASDAQ: IQ) has appointed
award-winning Toronto-based THE JUSTIN POY AGENCY (a Div. of Justin
Poy Media Inc.) as its exclusive media sales partner for the
Canadian market. The Justin Poy Agency (JPA) was chosen after a
comprehensive agency search, for its extensive experience in both
the Canadian (English/French) and Canadian-Asian markets. JPA was
established in 1993 as a multicultural media and creative agency
specializing in the Chinese-Canadian market. The Agency is known
for its memorable creative campaigns for the Canadian International
AutoShow, Canada's largest consumer show, and Marineland of
Canada's prolific television and digital ads (Everyone Loves
Marineland), among other notable campaigns.
"The timing is perfect for iQIYI to be offering Canadian
advertisers the opportunity to promote their goods and services on
this popular platform. This will offer Canadian companies
significant exposure to the Chinese Canadian market, especially at
a time when streaming content is at an all-time high,” states
Justin Poy, President of The Justin Poy Agency.
iQIYI is currently one of the largest online video sites in
Asia. According to Aurora Mobile in Nov. 2020, iQIYI had over 440
million monthly active users and with nearly 3.8 billion hours
spent on its service each month. Furthermore, iQIYI is also one of
the largest platforms to create original entertainment content in
Asia. Its original content has won many awards both domestically
and internationally. iQIYI's international site carries many of the
programs that viewers enjoy in Asia as well as unique international
content.
In 2021 iQIYI brings the next big trends in entertainment to the
global stage with great success. The drama series, “The Bad Kids”,
under the LIGHTS ON franchise won the Best Creative Award at this
year’s Busan International Film Festival. The show was named by the
Top Hollywood Entertainment Magazine “Variety” one of The Best
International TV Series of 2020. Being the only Chinese Drama
series on the list, “The Bad Kids” is one of the first local
Chinese dramas capable of truly standing up to any foreign series
in its storytelling, cinematography, and performances. In addition,
the iQIYI original movie “Baby” starring Yang Mi was short-listed
for the 43rd Toronto International Film Festival (TIFF). The
globally acclaimed reality show “Youth With You 2” was an
international breakout hit that saw over 300 million views on
YouTube with over 429 related hashtags trending across 15 countries
in Asia, Europe, South America and North America.
For this year, iQIYI plans to produce over 200
productions, which includes movies, TV dramas, and Variety Shows.
In 2021, iQIYI International will continue to stream exciting
Korean, Thai, and Malay dramas. iQIYI International’s first ever
Korean original production, “My Roommate is a Gumiho”, was
announced at the Asia TV Forum and Market (“ATF”) in Singapore last
month. Based on one of Korea’s most popular webtoons called “Living
Together”, “My Roommate is a Gumiho” will star Jang Ki Yong and Lee
Hyeri. Other popular content includes, the 3rd season of the highly
anticipated variety show “Youth With You 3”; the first TV series
directed by the award-winning director Feng Xiaogang, starring Wang
Luo Dan, Lan Ying Ying, and Jin Chen—the “Cross Road
Bistro”; “A Love Never Lost” starring Li, Xian and Chun,
Xia; “Luo Yang” starring Wang, YiBo and Song, Qian; and the
LIGHTS ON Franchise—“Who’s the Murderer”.
“As a leading streaming service in Asia, we are very thrilled to
be delivering exciting entertainment and technology to our viewers
in North America. We are so fortunate to be living in a time where
advanced technology allows us to bring high quality original
content to Canadian viewers. We are delighted to have secured The
Justin Poy Agency as our exclusive advertising partner in Canada,
we believe Justin and his team will help us to meet the demands of
the unique multicultural market of Canada.” Leo Geng Senior
Vice President of iQIYI JPA has implemented a dedicated team to
handle iQIYI sales and will begin taking orders for advertising and
sponsorship as of January 6th, 2021. It is offering customized
packages as well as sponsorships for exciting popular exclusive
iQIYI content such as Season 3 of YOUTH WITH YOU. Canadian ads will
be visible on both the international website and app as well as the
Chinese website and app when a Canadian IP is detected.
For a complete media kit, please download the resources
from this link:
https://justinpoy.sharefile.com/d-sa025936ec7914475895dd59997ad8112
For iQIYI advertising inquiries, please contact: Xiang (Rola) Li
(李想), Sales Manager/The Justin Poy Agency at
xli@justinpoy.com or call: +1
(647) 949-1077.
The Justin Poy Agency (JPA), a div. of JUSTIN
POY MEDIA INC. is an award-winning Toronto-based advertising agency
established in 1993. The Agency specializes in multicultural
advertising and has full in-house production capabilities including
multilingual copywriting, video production and post-production
facilities, and a full creative team onsite for some of the fastest
turnaround times in the industry.
iQIYI International Headquartered in Singapore,
iQIYI International is an on-demand video streaming service
providing beloved pan-Asian entertainment to international viewers.
Offering both ad-supported and VIP subscription services, iQIYI
International delivers premium drama series, movies, variety shows,
and anime; with local languages and subtitles; powered by
cutting-edge technology. iQIYI International is owned by iQIYI,
Inc. (Nasdaq: IQ).
iQiyi (NASDAQ:IQ)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
iQiyi (NASDAQ:IQ)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024