Internet.com Set for Auction at $35 Million
05 Marzo 2021 - 7:30AM
Business Wire
The expected sale marks the latest in a
series of eight-figure domain transactions.
The web domain Internet.com is scheduled to be sold at auction
this spring, with a starting bid of $35 million.
The auction is expected to mark the latest in a growing list of
blockbuster domain sales in recent years, with sites such as
Voice.com, Money.com, and PrivateJet.com fetching as much as $30
million. A handful of sites, purchased in private sales, have seen
prices climb as high as $105 million.
The current owner of Internet.com purchased the domain for an
undisclosed sum last summer from Afilias, then the largest
U.S.-based registry services firm. Prior to the sale, the site
hosted an online magazine. Though now a sales page for the auction,
Internet.com consistently attracts more than 5 million unique
visitors per month.
“Internet.com offers a unique global platform — the name,
‘Internet,’ and the domain, ‘.com,’ and the traffic that those two
terms generate, bring enormous value to the domain,” the seller
said. “Any number of companies or individuals can harness that
built-in traffic and attention. And, of course, the name is
distinctive: that you own this fundamental piece of ‘the
internet’.”
The planned auction will be held via web conference by an
accredited auction house, on a date to be announced. It is being
spearheaded by Stevan Lieberman, managing attorney at Greenberg
& Lieberman in Washington, D.C., and an expert in domain
registries.
“More and more people are investing in this space — our escrow
system for domain-name transactions last year saw twice as many
sales as in 2019,” Lieberman said. “Investors are recognizing that
domain names offer three things: a piece of digital real estate, a
potential trademark, and a fungible product, and the sales are
reflecting that value.”
For more information, please contact Alan Neuhauser at HAUS
Strategic Communications — alan@hauscomms.com or 202-627-0441 — or
visit internet.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210305005301/en/
Alan Neuhauser, 202-627-0441 HAUS Strategic Communications
alan@hauscomms.com