NORWALK, Conn., May 8, 2019 /PRNewswire/ -- Reaching for a
ginger ale soda when you have an upset stomach? You're not alone,
as 88 percent of moms say they would give their child or another
family member ginger ale soda to soothe an upset stomach. However,
the truth is there is almost no real ginger in conventional ginger
ale sodas and certainly not enough for a functional benefit. A new
survey commissioned by Reed's, Inc. (NYSE American: REED),
America's #1 ginger beer brand, has uncovered a legacy of this
misguided home remedy: 86 percent of moms learned from their
parents or grandparents that drinking ginger ale will settle your
stomach. This myth has been passed on for decades and it's time to
set the record straight.
The confusion is understandable since for centuries, ginger has
been recognized as a powerful superfood with documented digestive,
anti-inflammatory and immune-boosting benefits.
"Ginger is one of my favorite functional foods," says Registered
Dietitian Maya Feller, who's a mother, too. "It's important to read
ingredient and nutrition labels carefully so you are an informed
consumer. Reed's Ginger Beer not only tastes great but contains
real ginger and is made in a way that maintains the integrity and
beneficial aspects of ginger. There is strong evidence showing that
real ginger has a number of health benefits including settling
stomachs and so much more."
Setting the Ginger Record Straight with Moms
The bold
"They Fooled Your Mom" campaign will launch leading into Mother's
Day and was developed by Reed's creative agency, Gingerfish. Reed's
is casting a light on moms' shock and dismay at learning the truth
about mainstream ginger ale's lack of enough ginger to settle upset
stomachs while highlighting Reed's focus on real ginger.
It has been Reed's mission for the past 30 years to deliver
better-for-you, great-tasting products with a simple formula that
uses all-natural ingredients: fresh ginger root (and lots of it!),
sparkling water, fruit juices, honey, cane sugar and spices. Reed's
also now offers a Zero Sugar variety of its classic recipe.
"Consumers today demand transparency from the brands they choose
for themselves and their families," said Val Stalowir, CEO of
Reed's, Inc. "It's eye-opening that 62 percent of moms in our
survey said they would select a ginger ale soda over other
mainstream sodas because they think it is a healthier choice; and
nearly three out of four believe it is a healthier choice because
it has real ginger and that's simply not the case. Reed's Ginger
Beer products are made with thousands of milligrams of real ginger
that people expect in a functional beverage."
Reed's first ever, fully integrated marketing campaign will
reach consumers at multiple touchpoints via social media, streaming
video, in-store, radio, sampling and out-of-home advertising. The
campaign will kick off in May with a Times Square New York City
takeover and will roll out to other top metro markets including
Boston, Los Angeles, San
Diego and Seattle.
"By tapping into this core insight around well-intentioned, yet
misinformed moms, our marketing team felt it was important to
dispel this ongoing ginger ale myth and make sure moms – and
everyone for that matter – know exactly what they are and aren't
getting in their and their family's beverage choices.
Consumers who want real ginger should reach past ginger ale
and reach for Reed's – it's that simple," concluded
Stalowir.
For more information about Reed's, including product images and
campaign creative, please visit the Reed's press kit.
To learn more about the campaign, please visit
https://drinkreeds.com/real-ginger
About Reed's, Inc.
Established in 1989, Reed's
is America's best-selling Ginger Beer brand and has been the leader
and innovator in the ginger beer category for decades. Virgil's is
America's best-selling independent, full line of natural craft
sodas. The Reed's Inc. portfolio is sold in over 30,000 retail
doors nationwide. Reed's Ginger
Beers are unique due to the proprietary process of using
fresh ginger root combined with a Jamaican-inspired recipe of
natural spices and fruit juices. The company uses this same
handcrafted approach in its award-winning Virgil's line of great-
tasting, bold flavored craft sodas.
For more information about Reed's, please visit the company's
website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed's on Twitter, Instagram and Facebook
@drinkreeds.
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SOURCE Reed’s, Inc.