Beginning January 2012, Skyy Spirits, the wholly owned
subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI -
Bloomberg CPR IM), will change its public identity in the US,
Canada, and Puerto Rico to Campari America. This name change
simultaneously aligns the company more closely with its
Milan-headquartered parent corporation and its affiliates,
collectively known as Gruppo Campari, and better reflects the full
scale of San Francisco-based Campari America’s growing spirits
portfolio.
“Even though our portfolio has grown over the past several years
to include vodkas, rums, whiskies, tequilas, cordials and liqueurs,
the Skyy Spirits company name was inherently associated with only
one brand – SKYY® Vodka. We felt the time was right to make the
switch to Campari America, further demonstrating the breadth and
depth of our products, while at the same time more closely
associating ourselves with the vast resources of our parent
company,” said Gerry Ruvo, Campari America Chairman and CEO.
Campari America’s portfolio includes leading brands praised by
bartenders, retailers, and consumers alike, such as the innovative
SKYY Infusions® line of vodkas; award-winning Espolón® and Cabo
Wabo® Tequilas; Wild Turkey® Straight Kentucky Bourbon and American
Honey®; and, of course, the iconic Campari® and SKYY Vodka. The
company is also the exclusive U.S. distributor of a diverse
portfolio of whiskies, rums and liqueurs from Suntory, Morrison
Bowmore Distillers, Berry Brothers & Rudd, and Compañía
Licorera de Nicaragua.
Over the past 15 years, Gruppo Campari’s global reach has
increased dramatically. Part of this growth has been fueled by both
brand and company acquisitions in key markets, such as the purchase
of Skyy Spirits, LLC in 2002 and the Wild Turkey brand and
distillery in 2009. Currently, Gruppo Campari owns more than 45
brands which are distributed in over 190 countries worldwide and is
the sixth-largest premium spirits company in the world.
“The North American market represents a great growth opportunity
for Gruppo Campari, not only with our domestic products like our
vodkas, tequilas and American whiskies, but also for our top
performers from other territories, such as Campari and Glen Grant®
Single Malt Scotch Whisky,” said Bob Kunze-Concewitz, CEO of Gruppo
Campari. “While changing the name of our US, Canada, and Puerto
Rico operation to Campari America strengthens the visibility of our
global corporate brand, it also demonstrates to our important
business partners the deep bench behind each and every one of our
outstanding local employees.”
Continued Ruvo, “This name change marks the next chapter in our
company’s evolution as we move from a small entrepreneurial
organization to a member of a global organization that continues to
make strategic moves and grow. Fortunately, we are able to retain
our culture, our dynamic people, our powerful brands, and the
performance-based mantra our customers have grown to expect.”
Rare Breed Distilling, the makers of Wild Turkey whiskies in
Lawrenceburg, KY, will also be changing its public identity to
Campari America as part of the rebranding effort. The production
facility itself remains the Wild Turkey Distillery.
About Campari America
Campari America is a wholly owned subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM),
together with its affiliates Gruppo Campari. At the heart of
Campari America are two legends in the American spirits industry.
The first, Skyy Spirits, was founded in San Francisco back in 1992
by the entrepreneur who invented iconic SKYY Vodka. The second is
the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky,
where they have been making the world’s finest whiskies since the
1800’s. Both companies were purchased by Davide Campari-Milano and
together they form Campari America, which has built a portfolio
unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America
manages Gruppo Campari’s portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón®
Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans
Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc
XO Vodka®. Campari America is also the exclusive US distributor of
The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single
Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch
Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de
Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single
Malt Whisky, and The Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California.
More information on the company can be found at
www.campariamerica.com, www.facebook.com/campariamerica, Twitter:
@CampariAmerica and www.camparigroup.com. Please enjoy Campari
America brands responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates
("Gruppo Campari"), is a major player in the global beverage
sector, trading in over 190 nations around the world with a leading
position in the Italian and Brazilian markets and a strong presence
in the USA and Continental Europe. The Group has an extensive
portfolio that spans three business segments: spirits, wines and
soft drinks. In the spirits segment its internationally renowned
brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand
out. It also has leading regional brands including Aperol, Cabo
Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated
Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher,
Old Eight and Drury’s. Its wine segment boasts the global brand
Cinzano, as well as important regional brands including
Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and
Teruzzi&Puthod. The soft drinks segment comprises the
non-alcoholic aperitif Crodino and Lemonsoda as well as its
respective line extension dominating the Italian market. The Group
employs over 2,200 people. The shares of the parent company, Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are
listed on the Italian Stock Exchange. www.camparigroup.com
Davide Campari (BIT:CPR)
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