SKYY® Vodka Sets Sail as Official Sponsor & Exclusive Vodka Supplier of Emirates Team New Zealand's Challenge for the 34th A...
12 Abril 2012 - 11:32AM
Business Wire
Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR
IM), and its affiliates, Gruppo Campari, announced today that its
flagship vodka brand, SKYY® Vodka, will serve as an official
sponsor and the exclusive vodka supplier of Emirates Team New
Zealand’s challenge for the 34th America’s Cup. SKYY Vodka, the
super-premium vodka in the iconic cobalt blue bottle, will be
served at Emirates Team New Zealand events, as well as hosting
hospitality opportunities at race locations around the world and
chances to ride on the Emirates Team New Zealand catamarans during
the adrenaline-fueled races in Italy, the US, and other
international locations to be announced.
The America’s Cup, the ultimate team sport, combines cutting
edge technology with true glitz and glamour and is considered “The
Greatest Show on Water.” SKYY Vodka will be participating in all
the action in conjunction with Emirates Team New Zealand, not only
with SKYY logos on the boats, but through exciting activities off
the water for both consumers and spirits industry representatives
to enjoy.
“The America’s Cup is one of the most exciting and most followed
sporting events in the world and we couldn’t be more pleased to be
involved in it with SKYY Vodka,” said Andrea Conzonato, Chief
Marketing Officer, Gruppo Campari. “Partnering with Emirates Team
New Zealand as they challenge for the trophy will give SKYY Vodka
an amazing opportunity to reach a massive global audience in an
exciting, yet glamorous way.”
Twice winner of the America’s Cup, Emirates Team New Zealand are
considered among the top challengers for the cup. The competition
combines exciting new boats, a new racing format, and television
and web coverage that will take the viewer into the racing as never
before.
The 34th America's Cup consists of three stages of which SKYY
Vodka will be participating in conjunction with Emirates Team New
Zealand: the America's Cup World Series, the Louis Vuitton Cup, the
America's Cup Challenger Series, and the America's Cup Finals. The
series kicks off in Naples, Italy, on April 7, 2012 and concludes
with the America’s Cup Finals in San Francisco, CA, in September
2013, the first time the finals have been held in the US in 18
years.
About Emirates Team New Zealand
A professional sailing team based in Auckland, New Zealand,
Emirates Team New Zealand’s beginnings were as the New Zealand
Challenge for the 1987 America’s Cup held at Fremantle, Australia.
As Team New Zealand, it has won the America’s Cup twice – against
Stars and Stripes at San Diego in 1995 and successfully defending
it against Luna Rossa in 2000 before losing to Alinghi in 2003. A
revitalised Emirates Team New Zealand took Alinghi down to the wire
at Valencia, Spain, in 2007, losing by only one second in the last
race of the match. Since 2007 the team has continued its run of
successes – winning the Audi MedCup Season championship in 2009 and
2010 and winning four of five Louis Vuitton Trophy regattas. In
2011 the team focus switched to multihulls finishing the year
leading the field after three America’s Cup World Series regattas.
The team is challenging for the 34th America’s Cup to be contested
at San Francisco in 2013 and is also competing with CAMPER in the
2011-12 Volvo Ocean Race which finishes at Galway, Ireland, in a
few months.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates
("Gruppo Campari"), is a major player in the global beverage
sector, trading in over 190 nations around the world with a leading
position in the Italian and Brazilian markets and a strong presence
in the USA and Continental Europe. The Group has an extensive
portfolio that spans three business segments: spirits, wines and
soft drinks. In the spirits segment its internationally renowned
brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading
regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar,
Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local
Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment
boasts the global brand Cinzano, as well as important regional
brands including Liebfraumilch, Mondoro, Odessa, Riccadonna,
Sella&Mosca and Teruzzi&Puthod. The soft drinks segment
comprises the non-alcoholic aperitif Crodino and Lemonsoda as well
as its respective line extension dominating the Italian market. The
Group employs over 2,200 people. The shares of the parent company,
Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM),
are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found
athttp://www.camparigroup.com/en/group/main.jsp
Media images are available
athttp://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
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