SAN FRANCISCO, June 5, 2013 /PRNewswire/ -- SKYY® Vodka,
the number-one premium vodka made in America, announces its
official sponsorship of The Governors Ball Music Festival in
New York City, June 7th – 9th, 2013.
In addition to being the official spirit of the festival, which
features such music luminaries as Kanye
West, Guns N' Roses, Of Monsters and Men, Kendrick Lamar and the Kings of Leon, SKYY Vodka
will present its own stage showcasing top talent in progressive and
electronic dance music, as well as a private SKYY Vodka VIP
lounge.
The SKYY Vodka Stage will highlight a variety of artists, with a
focus on New York-based and
electronic acts, from vocal legends like Erykah Badu, to the Brooklyn-based cult band Yeasayer, to
electronic DJ sensation Icona Pop. Refreshing SKYY Vodka
summer-themed cocktails will be poured at bars throughout the
festival and the brand will host an exclusive VIP lounge.
"We are thrilled to partner with The Governors Ball Music
Festival to be part of New York's
largest and most high-profile music event and to support such
exciting, ground-breaking talent," said Umberto Luchini, Head of Marketing, SKYY
Vodka. "Music festivals and cocktails go hand in hand and
this summer's Governors Ball celebration reinforces SKYY's
continued commitment to innovative marketing programming targeting
key tastemakers and music enthusiasts."
To kick off this exclusive partnership, SKYY Vodka will host the
official kick-off party for Governors Ball on Thursday, June 6th in New York City. Guests at the invite-only event
will enjoy an evening of music and sunset cocktailing aboard a huge
luxury yacht, transformed into a nautical, musical paradise.
James Murphy (DFA/ LCD
Soundsystem), Baio, Tennessee Thomas and Ladies
Night will perform exclusive DJ sets, while guests sip
specialty SKYY cocktails.
SKYY has created the SKYY Vodka Sound cocktail for the event,
inspired by the festival:
SKYY VODKA SOUND
2oz SKYY Vodka
1oz Fresh Squeezed Lime Juice
1/2oz Creme de Violette
1/2oz Elderflower Liquor
1/2oz Simple Syrup
2oz Soda Water
Shake all ingredients (except soda water), strain over ice and
top with soda. Garnish with mint, lemon wheel and
stainless steel drinking straw.
For more information, please visit
http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka for an
inside look at SKYY's activations at The Governors Ball Music
Festival.
ABOUT GOVERNORS BALL MUSIC FESTIVAL
(www.govball.com)
Produced by Founders
Entertainment, The Governors Ball Music Festival is New York City's premier live music event,
taking place in Randall's
Island Park, June 7 - 9, 2013. This year's third annual
edition of the festival is expanding to three days of Music, Art,
and Entertainment, and will feature over 60 world class performers,
showcasing a wide spectrum of Dance, Indie Rock, Hip Hop,
Americana, Electronica and Pop all weekend long. Acts appearing
include Kanye West, Kings of Leon,
Guns n' Roses, Nas, Pretty Lights, The Avett Brothers, Grizzly
Bear, The XX, Cut Copy, Beach House, Kendrick Lamar, The Lumineers, Animal
Collective, and many more. From the inception of the Governors Ball
Music Festival in 2011 as a one day event, to the expansion to two
days in its sophomore year, Founders Entertainment have been
committed to increasing the quality and scope of the festival
experience from year to year. The support of music fans over the
past two summers has been overwhelming, allowing the Governors Ball
Music Festival to grow and thrive in a challenging market. Along
with expanded programming in 2013, Founders Entertainment will
unveil a new festival site layout to the grounds at Randall's Island
Park, giving music fans extra space to spread out and fully
enjoy the amazing performances, art installations, highly regarded
NYC food-trucks and restaurants, as well as high end beer, wine and
spirits.
About Campari America
Campari America is a wholly
owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI -
Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy
Spirits, was founded in San
Francisco back in 1992 by the entrepreneur who invented
iconic SKYY Vodka. The second is the world-famous Wild Turkey
Distillery in Lawrenceburg,
Kentucky, where they have been making the world's finest
whiskies since the 1800's. Both companies were purchased by
Davide Campari-Milano and together they form Campari America, which
has built a portfolio unrivaled in its quality, innovation and
style, making it a top choice among distributors, retailers and
consumers. Campari America manages Gruppo Campari's portfolio
in the US with such leading brands as SKYY® Vodka, SKYY Infusions®,
Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®,
Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo
Wabo® Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray &
Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®,
Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur,
Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is
also the exclusive US distributor of Bowmore® Islay Single Malt
Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky,
Glen Garioch® Highland Single Malt Scotch Whisky, McClelland's®
Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon
Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The
Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
SOURCE SKYY Vodka