Unilever to Acquire Haircare Brand K18
22 Diciembre 2023 - 2:49AM
Noticias Dow Jones
By Michael Susin
Unilever said it agreed to acquire the premium haircare brand
K18, without disclosing financial details.
The Anglo-Dutch consumer goods company--which houses Ben &
Jerry's ice cream and Dove soap among its brands--said Friday that
the acquisition makes part of its strategy of portfolio
optimisation toward higher growth areas.
The deal is expected to complete in the first quarter of
2024.
Unilever said that K18 is a brand that sits at the intersection
of beauty and biotechnology, and has a range of products which
helps to identify and address the causes of hair damage.
The product is mainly sold in North America, U.K. and Australia,
it added.
Write to Michael Susin at michael.susin@wsj.com
(END) Dow Jones Newswires
December 22, 2023 03:34 ET (08:34 GMT)
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