MultiVu Video Feed: The Coca-Cola Company Pledges to Replace the Water It Uses In Its Beverages and Their Production
05 Junio 2007 - 12:15AM
PR Newswire (US)
Multi-year Partnership Announced with WWF to Conserve and Protect
Freshwater Resources The Coca-Cola Company has pledged to lead its
global beverage operations, including those of its franchise
bottlers, to replace the water it uses in its beverages and their
production. The Company will focus its actions in three core areas:
1) reducing the water used to produce its beverages 2) recycling
water used for beverage manufacturing processes 3) replenishing
water in communities and nature. The pledge was announced on June
5th, World Environment Day, at the annual meeting of WWF in
Beijing, China, where the Company launched a multi-year partnership
with WWF to conserve and protect freshwater resources. This $20
million (US) commitment from The Coca-Cola Company to WWF will be
used to help conserve seven of the world's most important
freshwater river basins, support more efficient water management in
its operations and global supply chain, and reduce the Company's
carbon footprint. For more information about The Coca-Cola Company,
please visit: http://www.thecoca-colacompany.com/ SATELLITE FEEDS:
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1-888-345-0489 or e-mail NEWS: The Coca-Cola Company Announces
Major Corporate Commitment and Partnership With World Wildlife Fund
(Wwf) to Conserve and Protect Fresh Water Around the World FORMAT:
B-roll and Soundbites ADDITIONAL RESOURCES: Video, contact
information and more available at:
http://www.prnewswire.com/broadcast/28447/consumer.html SOUNDBITES:
* Jeff Seabright, Vice President, Environment and Water Resources,
The Coca-Cola Company * Greg Koch, Managing Director of Global
Water Stewardship, The Coca-Cola Company * Carter S. Roberts,
President and Chief Executive Officer, WWF-US * Suzanne Apple, Vice
President for Business and Industry, WWF-US B-ROLL INCLUDES: * The
Coca-Cola Company franchise bottling plants and freshwater river
basins VIDEO PROVIDED BY: The Coca-Cola Company Contact: FOR MORE
INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313
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http://www.prnewswire.com/broadcast/28447/press.htmlDATASOURCE: The
Coca-Cola Company CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY,
PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3 Web
site: http://www.thecoca-colacompany.com/
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