Chill Brands Group PLC Vape Sale to Major Retailer (3904P)
09 Octubre 2023 - 1:00AM
UK Regulatory
TIDMCHLL
RNS Number : 3904P
Chill Brands Group PLC
09 October 2023
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT)
REGULATIONS 2019/310.
9 September 2023
Chill Brands Group plc
("Chill Brands" or the "Company")
Vape Sale to Major Retailer
Chill Brands Group, the consumer packaged-goods distribution
company, is pleased to announce the sale of its Chill ZERO
nicotine-free vapour products into WHSmith stores.
The Company will now see its Chill ZERO products enter an
initial 150 of WHSmith's 1,700 stores. These first outlets are
WHSmith UK travel stores located in airports, train stations and
other high traffic hubs including Heathrow, Gatwick and Kings Cross
Station. These areas benefit from an estimated combined daily
footfall of more than 500,000 passengers per day.
Further to this agreement, Chill Brands has now secured initial
orders from UK retailers worth in excess of GBP350,000 since the
local launch of Chill ZERO during August 2023. This includes sales
made to more than 200 independent stores. The agreement has been
facilitated by The Vaping Group and Phoenix 2 Retail, one of the
UK's largest distributors of vaping products.
Chill Brands continues to work with partners in the UK and US to
expand its retail distribution network. Further information
regarding sales and store activations will be provided when
appropriate.
Callum Sommerton, Chief Executive Officer of Chill Brands, said:
"We are delighted that WHSmith will be the first major UK retailer
to stock our Chill ZERO range of nicotine-free vapes. This deal
will see our products go on sale in major transport hubs throughout
the country, providing exposure to hundreds of thousands of
potential customers every day.
This significant milestone marks the beginning of an exciting
journey for the Company and is a clear sign of things to come. We
are committed to further expanding our presence in the market,
developing more strategic partnerships, and continuing to deliver
innovative products to consumers seeking quality alternatives to
tobacco and nicotine."
-ENDS-
About WHSmith
WHSmith is a leading retailer of travel essentials and
convenience products. With more than 1,700 stores operating in over
30 countries, WHSmith provides customers with a wide range of
printed media, digital accessories, food and beverages, and other
items including vapour products. WHSmith operates an extensive
network of travel stores which are a prominent feature of high
footfall locations including airports, train stations and motorway
service areas. Their strategic placement in transport hubs makes
them a go-to destination for commuters and travellers across the UK
and beyond.
About Phoenix 2 Retail
Phoenix 2 Retail is one of the UK's foremost suppliers of vaping
products. They distribute products from leading brands to
supermarkets, wholesalers, convenience outlets and garages
throughout the UK. Phoenix operates a pre and post market testing
and compliance programme, ensuring product quality and maintaining
the trust of retailers and consumers. Phoenix recently announced
that it aims to provide recycling units to 15,000 stores operated
by its retail partners by the end of 2024, facilitating the
responsible disposal of vapour products at convenient retail sites
across the country.
About Chill Brands Group
Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned
with the development, marketing and distribution of wellness and
recreational products containing natural, functional ingredients.
The Company's proprietary product range is distributed by some of
the most recognisable convenience retail outlets in the US and
includes nicotine-free disposable vapour products that cater to the
rapidly growing market for tobacco alternatives. Chill Brands also
operates the chill.com e-commerce website, on which it is building
a marketplace of products from third-party brands.
Publication on website
A copy of this announcement is also available on the Group's
website at http://www.chillbrandsgroup.com
Media enquiries:
Chill Brands Group plc contact@chillbrandsgroup.com
Allenby Capital Limited (Financial
Adviser and Broker) +44 (0) 20 3328 5656
Nick Harriss/Nick Naylor/Lauren Wright
(Corporate Finance)
Kelly Gardiner (Equity Sales)
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END
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