The Historically-Inspired George Dickel x
Leopold Bros Collaboration Blend Returns to Shelves this
November
TULLAHOMA, Tenn., Nov. 1, 2022
/PRNewswire/ -- Last year, the collaboration between George
Dickel and Leopold Bros brought whisky fans a one-of-a-kind,
historically inspired blend as they sought to challenge the status
quo on rye offerings in the market. This November, following the
success of the inaugural release, the two distilleries are excited
to announce the return of the George Dickel x Leopold Bros
Collaboration Blend. By returning to the same liquid as the initial
release, the brands are continuing their commitment to produce
quality, authentic whisky.
This award-winning whisky blends Leopold
Bros' celebrated Three Chamber Rye with George Dickel's
column still rye produced at Cascade Hollow Distilling Co.
Recreating a historic style, the Cascade Hollow component of the
blend debuted in 2021 in the inaugural release of the Collaboration
Blend, marking the first time whisky fans were able to enjoy a rye
whisky distilled at Cascade Hollow.
"From sharing a sample of our trademark Three Chamber Rye with
Nicole Austin in 2021 to the
creation of our rare rye release, this continued partnership with
George Dickel has been nothing short of amazing," said Todd Leopold, Founder at Leopold Bros. "With the
return of our take on the historic American style, we look to
inspire the resurgence of rare rye whisky and the recreation of
classic cocktails."
The union between column distilled rye and Three Chamber
distilled rye truly turns back the hands of time, returning to an
era that saw heavy-bodied rye whisky served at bars and saloons
throughout America. For cocktail enthusiasts, the collaboration
offers the chance to make classic cocktails such as the
Manhattan as it was made in the
past, with the blend coming from the only distilleries currently
operating this historic still type.
"The George Dickel x Leopold Bros Collaboration Blend was
founded on our friendship and mutual admiration for each other as
distillers. This is such a meaningful product to us both, and we
have been overwhelmed by the initial reception.," said Nicole Austin, General Manager and Distiller at
Cascade Hollow Distilling Co. "Working with Todd and his team to
create this blend is a once-in-a-career moment for me. I'm
particularly excited we're able to give whisky drinkers another
chance to taste a piece of history while establishing a long-term
partnership between George Dickel and Leopold Bros."
The George Dickel x Leopold Bros Collaboration Blend initially
boasts a floral nose of lavender, elderflower and rose balanced by
sweet hints of maple syrup, marshmallow and cocoa. On the palate,
rosewater, blackberries, caramel, lavender, fig and citrus are
present followed by a finish combining earl gray, honey and cocoa.
At 100 proof, fans can best enjoy this whisky neat or in a classic
cocktail like the Manhattan or
Whiskey Sour.
Just in time for the holiday season, the return of the George
Dickel x Leopold Bros Collaboration Rye makes for the perfect gift
for the whisky collector in your life. Starting this November,
consumers can find George Dickel x Leopold Bros Collaboration Blend
in select markets across the US for a suggested retail price of
$109.99.
No matter how you choose to enjoy the George Dickel x Leopold
Bros Collaboration Blend, please remember to drink responsibly.
ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored George
Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years
later, we're still making award-winning whisky at our historic
distillery in Tullahoma, TN.
Tucked away in the Tennessee hills
and surrounded by 600 protected acres of forest and crystal-fresh
springs, Cascade Hollow has always been our home. Led by General
Manager and Distiller Nicole Austin, the team at Cascade Hollow
Distilling Co. continue the tradition of producing smooth sippin'
whisky through high standards of authenticity and craftsmanship. A
proud member of the Tennessee Whiskey Trail, we invite you to visit
our home and learn more about how we make George Dickel Tennessee
Whisky. For more information, go to www.GeorgeDickel.com or
check out @georgedickel on Facebook or Instagram. Your friends at
Cascade Hollow remind you to always drink responsibly.
About DIAGEO
DIAGEO is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
DIAGEO, our people, our brands, and performance, visit us at
www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about DIAGEO North
America:
@Diageo_NA.
Celebrating life, every day, everywhere.
Media Contacts
Allison
Fleischer
DIAGEO
Allison.fleischer@diageo.com
Sahara Price
Taylor Strategy
sprice@taylorstrategy.com
212-714-5726
Related Links
https://www.georgedickel.com
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SOURCE Diageo