Immersive Documentary Spotlights the Annual
Migration of African Wildlife, Promoting Conservation
MEMPHIS,
Tenn., March 19, 2024 /PRNewswire/ -- IMMOTION,
the global leader in immersive edutainment, is thrilled to announce
the premiere of its latest and most epic virtual reality film,
The Great Migration, at the Association of Zoos and
Aquariums' Mid-Year Meeting.
The Great Migration is the most powerful
film yet in IMMOTION's growing library.
IMMOTION's motion-based, 360º VR technology immerses viewers in
the incredible journey of over 2 million animals as they travel
between Tanzania's Serengeti and
Kenya's Maasai Mara reserves.
Considered one of the Seven Natural Wonders of the World, the Great
Migration of East Africa is filled
with predators, from lions and cheetahs to crocodiles, that prey on
vulnerable herds of wildebeests, zebras, and gazelles as they
instinctually cross the treacherous Mara
River in search of greener pastures.
Recently though, the migration has been threatened by other
factors. "The wildlife of the Serengeti-Mara region are under
attack by human-induced obstacles," explains Rod Findley, IMMOTION President & CEO.
"Climate change and population encroachment are influencing the
migratory paths these animals depend on."
In The Great Migration, IMMOTION brings conservation
education into clear focus. "Without a successful migration
every year, the entire ecosystem of East
Africa is jeopardized," said Findley. "The conservation
element of this story is of the utmost importance."
IMMOTION is a proven leader in harnessing immersive technology
to educate audiences about the importance of conservation as well
as enhancing visitor engagement at zoos and aquariums. The Great
Migration is the most powerful film experience yet in its
growing library and will be distributed to its zoo partners around
the world.
About Immotion
Immotion offers dynamic, motion-based virtual reality
experiences, featuring live-action and animated educational content
guided by marine biologists, wildlife experts, and conservation
organizations such as the Marine Megafauna Foundation, Bimini Shark Lab, and the Dian Fossey Gorilla
Fund. With over 80 locations worldwide and more than 2M unique annual users, Immotion helps leading
zoos, aquariums, and museums generate ancillary revenue through
award-winning, on-mission immersive attractions.
About AZA
Founded in 1924, the Association of Zoos and Aquariums (AZA) is
a non-profit organization dedicated to advancing animal welfare,
education, science, and recreation. AZA is the accrediting body for
the top zoos and aquariums in the United
States and 12 other countries.
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SOURCE Immotion