Intermix Hires Buy.com Chief Operating Executive as COO Sherman Atkinson Brings Strong Record of Strengthening Business Operations to Intermix Executive Team LOS ANGELES, Nov. 16 /PRNewswire-FirstCall/ -- Intermix Media, Inc. (AMEX: MIX) announced today that Sherman Atkinson, chief operating officer of Buy.com and president of BuyServices, Inc., will join Intermix as Chief Operating Officer (COO). As COO of Buy.com, Atkinson streamlined business operations and instituted costs controls, enabling the company to grow quickly and efficiently. In addition to his operations duties, Atkinson also demonstrated a high capacity for business development, successfully executing the business plan for Buy.com's technology spin-out, BuyServices, Inc., of which he became president. "We believe that Sherman's superlative record managing the operations of fast growing Internet companies and major ecommerce sites and other intangible qualities make him an ideal fit as chief operating officer for Intermix as we move forward," said Richard Rosenblatt, CEO of Intermix Media. "We expect that Sherman's expertise will be of great benefit to the Company in the continued development and execution of our business operations and growth strategy." Prior to joining Buy.com, Atkinson was vice president of corporate strategy and business development for eFederal Systems, Inc., owner of eFederal.com, a website that facilitated business sales to federal, state, and local government agencies. Atkinson served as an intelligence officer in the United State Marines Corps and worked as a technology and management consultant in the government sector practice at Booz Allen Hamilton before joining eFederal Systems. Atkinson is a graduate of Purdue University and the U.S. Naval Nuclear Power School. Korn/Ferry International (NYSE:KFY), the premier provider of executive search and leadership development solutions, facilitated the search and recruitment process for Intermix. ABOUT INTERMIX Intermix Media is a leading online media and entertainment company that leverages proprietary technologies, analytical marketing tools, and unique viral and user generated content across its vast online network and develops ecommerce brands. Intermix Media operates through two business units -- the Intermix Network and Alena. The Intermix Network reaches over 15 million consumers each month through more than 50 websites grouped into three main categories: social networking, casual gaming and viral entertainment. MySpace.com is the Internet's leading social networking site with over 4.7 million members. Grab.com, Intermix's premier gaming site, is the first and most comprehensive self-governing casual gaming site. In addition, Intermix Network users share over 500,000 pieces of content per day making it one of the most shared content destinations on the Web. Beginning with the Intermix Network, Alena utilizes the Internet to provide a complete start-to-finish solution for bringing new products to market through a unique integration of proprietary technologies and analytical marketing. Contact: Bennet Ratcliff, Westhill Partners (310) 806-6200 DATASOURCE: Intermix Media CONTACT: Bennet Ratcliff of Westhill Partners, +1-310-806-6200,

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