REACH: non-regulatory announcement*
1 March 2024
SEEEN plc
("SEEEN", the
"Group" or the
"Company")
Partnership with the American
7s Football League
SEEEN plc (AIM: SEEN), the media and
technology AI platform that creates and delivers Key Video Moments
to drive increased views and revenues across video content,
announces a partnership with the American 7s Football League®
("A7FL") for an Interactive Video Commerce and On-Demand Video
Platform. A7FL is a trail-blazing no helmets, no pads, tackle
American football league.
SEEEN will provide A7FL's video
on-demand offering on: https://www.a7fl.tv throughout the A7FL's 10th season in 2024. In
combination with SEEEN, A7FL will bring fans all the best matches
and highlights, together with specific player and team playlists,
whilst engaging fans directly to purchase A7FL merchandise and
tickets and learn more about the sport as they watch videos on
their devices. In particular, using SEEEN's technology, A7FL will
also be bringing interactive reels to fans, which they can watch on
their mobile devices via: https://www.a7fl.tv/reels/.
Now entering its historic
10th season on 24 March 2024, the A7FL has continued to
expand and operates 10 divisions with a total of 34 teams.
Culminating with its National Championship Match on 21 July 2024,
A7FL generates more than 20 million views a season for its content
and has approximately 1 million social subscribers. SEEEN will help
enhance the audience experience throughout and proactively
contribute to the further growth of audience and establishment of
its fan base for A7FL.
SEEEN's CEO,
Adrian Hargrave, commented: "We are excited to
deepen our partnership with A7FL, who have created a unique brand,
focused on attracting younger and diverse audiences. Our offering
is well suited for A7FL's audience and we look forward to driving
more views and more sales for A7FL as it continues its
growth."
Sener
Korkusuz, CEO at A7FL, said: "SEEEN shares our
vision for bringing next generation experiences to A7FL fans. With
millions of viewers across our streaming platforms, we were looking
for a way to drive direct interaction with fans watching on our
platform while enhancing the fan experience and capitalizing on the
tremendous engagement we receive".
For
further information please contact:
|
SEEEN,
seeen.com
|
Tel: +44 (0)7775 701 838
|
|
Adrian Hargrave, CEO
Carmel Warren, CFO
|
|
|
|
|
|
Dowgate
Capital (Joint Broker)
|
Tel: +44 (0)20 3903
7721
|
|
Stephen Norcross
|
|
|
|
|
|
Allenby
Capital Limited
(Nominated
Adviser and Joint Broker)
|
Tel: +44 (0)20 3328
5656
|
|
Alex Brearley / George Payne / Lauren Wright
(Corporate Finance)
Tony Quirke / Amrit Nahal (Sales and Corporate
Broking)
|
|
|
|
|
|
focusIR
(Investor Relations)
|
Tel: +44(0) 07866 384
707
|
|
Paul Cornelius / Kat Perez
|
seeen@focusir.com
|
*
About Reach announcements
This is a RNS Reach announcement.
Reach is an investor communication service aimed at assisting
listed and unlisted (including AIM quoted) companies to distribute
media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for
Companies, Market Abuse Regulation or other regulation would be
disseminated as an RNS regulatory announcement and not on
Reach.
About the A7FL:
With the launch of its
10th season on March 24, the American 7s Football League
(A7FL) has grown to 34 teams, 16 cities, and 1200+ athletes across
the country by pioneering a familiar yet completely new format for
America's most popular sport: 7v7 tackle football without helmets
or hard-shell pads. The A7FL's unique format retains the toughness
that fans of all ages crave, while its unique gameplay delivers
action-filled performances that generate tens of millions of views
and attract a new, younger audience (more than 75% are 18-34).
Founded in 2014 by CEO Sener Korkusuz and President Ryan DePaul,
the Spring (March-July) league's exciting new style has also
attracted UFC® Co-Founder David Isaacs as Advisory Board Chair. The
A7FL boasts over 850K social media followers and partnerships with
DAZN, Sports.TV, Caffeine, Stadium Sports, and WAVE.tv. For a taste
of A7FL action, visit A7FL.TV.
About SEEEN:
SEEEN, headquartered in New Haven,
Connecticut and London, UK is an AI-led video technology platform
that drives interactive and shoppable video. Its customers
can leverage SEEEN's technology to enhance their entire video
collections and give viewers a better, frictionless experience to
discover videos and learn, purchase and share directly from within
their favourite content. SEEEN is quoted on the AIM market of the
London Stock Exchange with the ticker AIM: SEEN.