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Date:
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19 September 2024
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On behalf of:
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Sosandar plc ('Sosandar' or 'the
Company')
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Embargoed until:
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0700hrs
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Sosandar plc
Launched in store with Arnotts, Ireland
First two own stores now open
Sosandar plc (AIM: SOS), one of the
fastest growing fashion brands in the UK, creating quality,
trend-led products for women of all ages, is pleased to announce
that it has launched in-store with Arnotts, the oldest and largest
department store in Ireland.
Sosandar initially started selling
online with Arnotts and will now be sold in Arnotts' store in
central Dublin, alongside other brands such Longchamp, AllSaints,
Jigsaw and Barbour. Sosandar has seen strong demand from customers
in Ireland since its inception and this well-established customer
base will now be able to interact with the brand through an
additional physical channel.
The Arnotts store is located on
Henry Street, on the north side of central Dublin. Together with
the Brown Thomas chain of department stores, it is owned by the
UK-based The Selfridges Group.
Sosandar is also delighted to
announce that its first two stores are now open in Chelmsford and
Marlow. Chelmsford is a vibrant and affluent city within the London
commuter belt with a population of nearly 200,000 people and was a
natural choice for a Sosandar store. Marlow is a thriving riverside
town, where Sosandar customers over-index. Marlow attracts footfall
from both London and the Home Counties, with 32,000 visitors daily,
making it a varied hive of activity and the perfect spot for the
Sosandar brand.
Ali
Hall and Julie Lavington, Co-CEOs commented:
"Arnotts is a well-established and upmarket department store
in Dublin, well suited to Sosandar's high quality product range,
and we're excited for the opportunity the partnership presents. Our
products were well received online with Arnotts and we're delighted
to now be able to offer our Irish customers a more personalised
in-store shopping experience.
The launch with Arnotts comes amidst the opening of our first
two stores, in the vibrant and affluent towns of Chelmsford and
Marlow. The reception since opening has been nothing short of
fantastic and we are grateful to the people of Chelmsford and
Marlow for giving us such a wonderfully warm
welcome."
Enquiries
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Sosandar plc
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www.sosandar.com
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Julie Lavington / Ali Hall, Joint
CEOs
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c/o Alma PR
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Steve Dilks, CFO
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Singer Capital Markets
Peter Steel / Tom Salvesen / Alaina
Wong
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+44 (0) 20 7496 3000
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Alma Strategic Communications
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+44 (0) 20 3405 0205
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Sam Modlin / Rebecca Sanders-Hewett
/ Kinvara Verdon
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sosandar@almastrategic.com
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About Sosandar plc
Sosandar is one of the fastest
growing women's fashion brands in the UK targeting style conscious
women who have graduated from lower quality, price-led
alternatives. The Company offers this underserved audience
fashion-forward, affordable, quality clothing to make them feel
sexy, feminine, and chic. The business sells predominantly
own-label exclusive product designed and tested
in-house.
Sosandar's product range is diverse,
providing its customers with an array of choice for all occasions
across all women's fashion categories. The company sells through
Sosandar.com and has a number of high value brand partnerships
including with Next and Marks & Spencer.
Sosandar's success has been built on
an exceptional product range, seamless customer experience and
impactful, lifestyle marketing, all of which is underpinned by
combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our
addressable market and routes to market, reaching customers
wherever they wish to shop. This is achieved both through
direct to consumer channels and through chosen third party
partners.
Sosandar was founded in 2016
and listed on AIM in 2017. More information is available at
www.sosandar-ir.com