New Omnichannel Platform Brings
Together CTV, FAST, Audio, Digital, Social, and Events reaching
more than 82 million enthusiast monthly viewers across more than
1.2 billion devices
Top Independent Publisher of Digital
Content, Podcasts and CTV/FAST Channels Connects with Fans Across
Popular Genres Such as Anime, Family and Horror
Terry City, Ad Industry Veteran from
Yahoo!, Buzzfeed, Tastemade and Variety, joins Cineverse as SVP and
Head of Cineverse 360
LOS
ANGELES, Feb. 15, 2024 /PRNewswire/ --
Cineverse (NASDAQ: CNVS), today announced the launch of
Cineverse 360 (C360), a new ad platform providing brands the
ability to connect with enthusiast audiences across an exclusive,
omnichannel mix of marketing offerings. C360 will offer custom
marketing integrations including audio opportunities on the
Cineverse Podcast Network, display, social, experiential in-person
events, and connected TV (CTV) advertising on the company's owned
and operated free, ad-supported streaming television (FAST)
channels. At launch the network will reach 82 million monthly
viewers across the company's owned and operated partners.
Additional Information:
- Cineverse 360 Audience Network – As part of the
launch, Cineverse is also launching the Cineverse 360 Audience
Network (CAN), which starting next quarter, will bring advertisers
a scalable solution for reaching enthusiast audiences across a
network of Cineverse and third-party publishers. At launch,
advertisers will be able to have access through CAN and its
partners to hundreds of FAST channels with inventory on platforms
such as Philo, Plex, Samsung TV
Plus, Vizio Watchfree, Xumo and others. Cineverse's sales and
partnership teams are in active conversations to expand the network
significantly throughout 2024.
The network will expand upon the highly engaged, enthusiast fan
bases across popular genres – from anime and Asian content to
family programming, horror, and indie film, to IP-focused channels
featuring pop culture icons from Bob
Ross to Sid and Marty
Krofft.
Properties that will be available in the network at launch include:
AsianCrush, Cineverse, Crime Hunters, Docurama, Dove Channel,
EntrepreneurTV, Fandor, Film Detective, For Us By Us, Lone Star, Midnight Pulp, Real Madrid TV,
RetroCrush, SCREAMBOX, Sid and Marty Krofft
Channel, So...Real, The Preview Channel, The Bob Ross
Channel and more.
Cineverse also operates and sells advertising against several
social video channels reaching more than 40 million monthly viewers
on platforms like Facebook, YouTube, Instagram and TikTok,
including Cineverse Romance, Free Movies by Cineverse, K-Crush,
QTTV and more.
- Matchpoint Integration – In addition to select
3rd party enthusiast streaming services, Cineverse 360
will be offered as an optional, integrated monetization service for
SaaS customers of Matchpoint's Blueprint™ product. In addition to
world-class monetization opportunities, Matchpoint customers will
have access to a suite of tools that will automate ad break
creation, provide enhanced metadata enrichment for improved
targeting, SSAI, advanced ad analytics, and more. These
capabilities are available immediately.
- New Leadership – To lead these new efforts, Terry City,
an industry veteran with more than 20 years of experience building
and leading sales and partnerships divisions, has joined as Senior
Vice President and Head of Cineverse 360. City has extensive
experience in the ad landscape, with executive roles at Variety,
Yahoo Entertainment, The Huffington Post, BuzzFeed, Tumblr and most
recently Tastemade. In addition, City is the co-founder of Steel
Titan Entertainment, producers of the Emmy Award winning ESPN:
30 for 30 film, Playing for the Mob. City is also an advisor
to many startups and entrepreneurs as well as being a mentor to
college students and young industry professionals. City will expand
the advertising team significantly over the next quarter to provide
expanded ad vertical coverage nationally.
"With our unique ability to execute 360-degree programs for our
clients, bring exclusive access to audiences of passionate fans
across several popular genres – fans that are not available
anywhere else – and offer brands the ability to get in early on a
number of our new and soon-to-debut FAST channels we are positioned
stronger than ever to take advantage of industry trends," said
City. "We have taken control of more inventory and put the
resources behind brand partnerships to do creative, custom
sponsorships, giving us the capacity to achieve significant
growth."
Additionally, Cineverse has brought on Andrew Baritz, and Eventually A
Castle where he is principal, to oversee C360 ad
operations and strategy. Baritz will focus on launching The
Cineverse Audience Network, to include developing new
advertising products, audience targeting capabilities, and data
activation, as well as overseeing ad operations and optimization of
the overall 360 business.
- Case Study: Bloody Disgusting - One example of how well
this 360-degree approach is already working for Cineverse can be
seen by its horror vertical, Bloody Disgusting. The top
digital horror brand for approximately two decades, Bloody
Disgusting is in a unique position to offer advertisers access to a
rabid fan-base across several touchpoints including its website,
social channels, live events, podcast network, and CTV via the
fastest-growing horror streaming service, SCREAMBOX. This has
translated to success with advertisers – not to mention
extraordinary traction launching franchise hits, such as cult
slasher favorite, Terrifier 2.
In 2023, Bloody Disgusting saw its ad revenue increase 11% vs. 2022
driven by work with Hollywood
studios such as A24, Neon, Paramount Pictures, 20th Century
Studios, and Warner Bros. to develop 360-degree campaigns to
support key horror titles throughout the year, as well as brands in
other categories, such as Alamo Drafthouse, Jack in the Box and
Spirit Halloween. Brands like these are taking advantage
of Bloody Disgusting's unique access to horror enthusiasts in
various ways, ranging from sold-out live screenings to the creation
of custom content, display and CTV advertising, authentic branded
podcast episodes (cross-promoted throughout the podcast network)
and more.
- Upfront Presentations and Events – Cineverse 360
will be participating in a variety of industry events and
presentations this spring. Interested brands, agencies, and
publishers can receive updates by request at
C360@cineverse.com.
About Cineverse
Cineverse's advanced, proprietary
technology drives the distribution of over 71,000 premium films,
series, and podcasts to more than 82 million unique viewers
monthly. From providing a complete streaming solution to some of
the world's most recognizable brands, to super-serving their own
network of fan channels, Cineverse (NASDAQ: CNVS) is powering the
future of Entertainment. For more information, please visit
cineverse.com. (NASDAQ: CNVS)
Press Contact:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.