Marketers gain unprecedented, standardized
third-party verification and transparency on ad inventory across
Criteo's network of hundreds of retailers
NEW
YORK, July 25, 2023 /PRNewswire/
-- Integral Ad Science (Nasdaq: IAS), a leading global
media measurement and optimization platform, today announced a new
partnership with Criteo (Nasdaq: CRTO), the commerce media company,
to enable a first-to-market product for measuring onsite quality
metrics for retail media. Through this new integration, IAS will
enable viewability and invalid traffic (IVT) measurement for
Criteo's network of retail media partners, ensuring that marketers
are reaching real users and maximizing engagement across this
critical channel.
Retail Media is one of the fastest growing sectors in
advertising and is expected to represent $155 billion in global ad spend by 2026,
according to GroupM. Powered by Criteo's predictive AI, Criteo's
Commerce Media Platform solutions enable retailers and brands to
seamlessly reach shoppers throughout their entire journey,
executing efficiently and at scale on both unique retail media
inventory from category-leading retailers and scaled, open web
supply while offering real-time, closed-loop sales measurement.
Through this new integration with IAS, advertisers can be confident
in verifying the quality of their digital media investments.
"Criteo has been a leader in the retail media space since 2016
and we are thrilled to partner with IAS to be the first to provide
advertisers with transparency into their retail media campaigns via
our Commerce Media Platform," said Brian
Gleason, Chief Revenue Officer at Criteo. "As more industry
players come to realize the tremendous opportunity that is retail
media, we remain committed to standardization that reconciles media
spend with performance and building an ecosystem that drives
marketers' and retailers' business forward."
"We are excited to extend our presence in the fast-growing
retail media space to meet increased demand from advertisers," said
Yannis Dosios, Chief Commercial
Officer, IAS. "Through our upcoming integration with Criteo, we can
enable marketers to maximize their return on ad spend through
third-party measurement across the powerful retail media networks
working with Criteo. IAS has long been a major player in the retail
media network space and today's announcement reinforces our
leadership in this crucial area."
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and
optimization platform that delivers the industry's most actionable
data to drive superior results for the world's largest advertisers,
publishers, and media platforms. IAS's software provides
comprehensive and enriched data that ensures ads are seen by real
people in safe and suitable environments, while improving return on
ad spend for advertisers and yield for publishers. Our mission is
to be the global benchmark for trust and transparency in digital
media quality. For more information, visit integralads.com.
About Criteo
Criteo (NASDAQ: CRTO) is the global
commerce media company that enables marketers and media owners to
drive better commerce outcomes. Its industry leading Commerce Media
Platform connects thousands of marketers and media owners to
deliver richer consumer experiences from product discovery to
purchase. By powering trusted and impactful advertising, Criteo
supports an open internet that encourages discovery, innovation,
and choice. For more information, please visit criteo.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.