New York's Fashion Brand
is Revealed as a Proud Partner of the New York
Yankees
NEW YORK, April 2, 2024 /PRNewswire/ -- DKNY, the iconic
New York brand that was founded to celebrate the energy of
New York, has entered a
multi-faceted, long-term partnership with the team that is the
pride of the city — the New York Yankees. DKNY will once again have
a presence in Yankee Stadium with a larger than life billboard in
right field featuring the new DKNY logo. In 2010, the brand made
history as the first fashion brand to advertise on this scale at
Yankee Stadium.
DKNY has always had a connection and deep-rooted relationship
with sports, with multiple past collaborations with the New York
Yankees. G-III Apparel Group has a longstanding history of holding
licensing agreements with MLB, the NHL, and the NFL.
"This unique partnership is part of DKNY's overall brand
strategy to increase visibility across multiple media channels to a
loyal and passionate audience," states Jeff
Goldfarb, EVP at G-III Apparel Group. "DKNY has had a
longstanding relationship with the New York Yankees, and having our
presence back at Yankee Stadium in such a prominent location
demonstrates the connection our brand has with the Yankees' iconic
franchise and legacy."
"We are extremely excited to partner with DKNY this season,"
said Michael Tusiani, New York Yankees Senior Vice President of
Partnerships. "DKNY is an iconic New
York company, and having its logo prominently displayed in
the outfield will provide its brand great exposure at Yankee
Stadium throughout the year."
The DKNY billboard at Yankee Stadium will be visible beginning
on Opening Day, Friday, April 5,
2024.
ABOUT G-III APPAREL GROUP, LTD. G-III Apparel Group, Ltd.
(Nasdaq GS: GIII), a global leader in fashion with expertise in
design, sourcing and marketing, owns and licenses a portfolio of
over 30 preeminent brands. The Company is differentiated across
unique brand propositions, product categories and consumer touch
points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and
licenses over 20 brands, including Calvin
Klein, Tommy Hilfiger,
Nautica, Halston and National Sports leagues, among others.
ABOUT THE NEW YORK
YANKEES
Founded in 1903, the New York Yankees are the most
successful and popular team in Major League Baseball history,
having won 27 championships while appearing in 40 World Series. The
club plays its home games at Yankee Stadium, which is one of
New York City's most-frequented
tourist destinations and home to numerous non-baseball events,
including college football's Bad Boy Mowers Pinstripe Bowl. As a
result of their on-field accomplishments and iconic interlocking
"NY" logo, the Yankees are among the most recognized brands in the
world.
FOR MEDIA INQUIRIES, PLEASE CONTACT:
Paula Rosado, DKNY-PRESS@DKNY.com
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SOURCE G-III Leather Fashions, Inc