(DEL AM)
14 Febrero 2018 - 5:42PM
Edgar (US Regulatory)
Purple Innovation, Inc.
123 E. 200 N.
Alpine, UT 84004
February 14, 2018
VIA EDGAR
Securities and Exchange Commission
Division of Corporation Finance
100 F Street, N.E.
Washington, D.C. 20549
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Re:
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Purple Innovation, Inc.
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Registration Statement on Form S-3
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Filed February 14, 2018
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File No. 333-223030
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Ladies and Gentlemen:
This letter follows your conversation with
our outside counsel regarding the above-referenced registration statement on Form S-3 that was filed by Purple Innovation, Inc.
on February 14, 2018 (the “
Registration Statement
”). Please accept this letter as an amendment to the
Registration Statement to address language required by Securities and Exchange Commission Rule 473 that was inadvertently omitted
from the Registration Statement. Purple Innovation, Inc. specifically amends and incorporates into the facing page of the Registration
Statement following the fee table, the following language:
“The registrant hereby amends this registration
statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment
which specifically states that this registration statement shall thereafter become effective in accordance with section 8(a) of
the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission, acting pursuant
to said section 8(a), may determine.”
We appreciate the staff’s comments,
and request that the staff contact Nolan S. Taylor at (801) 933-7366 or via email at taylor.nolan@dorsey.com with any questions
or comments.
Very truly yours,
Mark Watkins
Chief Financial Officer
Purple Innovation, Inc.
cc:
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Nolan S. Taylor
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taylor.nolan@dorsey.com
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