Benefits Leaders Believe in Power of AI, Considering Data Privacy and Accuracy
04 Abril 2024 - 7:05AM
HealthEquity, Inc. (Nasdaq: HQY) ("HealthEquity") released the
findings of a new survey on Artificial Intelligence (AI) in
benefits administration. The survey provides a benchmark on senior
benefit leaders’ attitude toward AI-enabled benefits tools.
A majority (73%) of the more than 800 respondents surveyed
believe that AI will have a positive influence on benefits
administration. Of the VP and Director-level benefits leaders
surveyed only 31% believed they are knowledgeable about the AI
solutions in the market.
"Benefits leaders, like many professionals are learning about
what these new technologies can do and they’re optimistic, but
they’re also realistic," said Shuki Licht, vice president of
Innovation at HealthEquity. “Consumer-facing AI products have
opened the door to creating better member outcomes, one that we’re
excited about is simplifying the claims process. It’s an exciting
time but it’s important that companies using AI are transparent so
everyone can feel confident about the results.”
Conducted in February, the survey was administered via Qualtrics
to a pool of Directors and VPs of Total Rewards to better
understand benefit leader AI perspectives. Additional findings
included:
- High belief, high
adoption — of those who agreed that AI will have a positive
impact on benefits administration, 85% indicated they'd be likely
to select a vendor using AI, nearly twice as likely as those who
only somewhat agreed.
- Reasons to adopt —
respondents said improving benefits effectiveness (38%) and saving
time (29%) were the main reasons they would work with a partner
that incorporates AI.
- They want it all —
recommending health plans, improving member access to care, model
optimal plan design, automation and streamlining claims were seen
as areas that would have the most AI impact opportunity in benefits
administration.
- Hesitations on
privacy and security — respondents said their biggest concern
regarding AI was data security and accuracy (56%).
“These results will help the industry to better understand the
places to build, and where to tread cautiously with new AI
technology," said Jess Cloud, vice president of IT Operations and
Transformation at HealthEquity. "We’re going to be strategic with
our use of AI insights to drive macro-level improvements at
HealthEquity, while protecting our members. Our aim is to utilize
the technology to reduce friction points and save time, two areas
that are always challenging in the US healthcare system."
Survey results, further insights and recommendations can be
found on the HealthEquity Remark blog.
About HealthEquity
HealthEquity and its subsidiaries administer Health Savings
Accounts (HSAs) and various other consumer-directed benefits for
over 15 million accounts, working in close partnership with
employers, benefits advisors, and health and retirement plan
providers who share our unwavering commitment to save and improve
lives by empowering consumer healthcare. Through cutting-edge
solutions, innovation, and a relentless focus on improving health
outcomes, we empower individuals to take control of their
healthcare journey while ultimately enhancing their overall
well-being. Learn more about our “Purple service” and approach at
www.healthequity.com
Media Contact:
Amy CernyDirector of Corporate
Communicationsacerny@healthequity.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7764cdc5-ba98-4e43-975c-2090126e8a1e
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/54f86024-ae7f-478f-a58a-31ae5d93227a
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