FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Zimmer Bradley T.

2. Date of Event Requiring Statement (MM/DD/YYYY)
12/14/2011 

3. Issuer Name and Ticker or Trading Symbol

HSW International, Inc. [HSWI]

(Last)        (First)        (Middle)

SIX CONCOURSE PARKWAY, SUITE 1500

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                            _____ 10% Owner
___ X ___ Officer (give title below)          _____ Other (specify below)
Chief Operating Officer and Ge /

(Street)

ATLANTA, GA 30328       

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)

 

6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person


Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4) 		2. Amount of Securities Beneficially Owned
(Instr. 4) 		3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5) 		4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock   5154.2000   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4) 		2. Date Exercisable and Expiration Date
(MM/DD/YYYY) 		3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4) 		4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5) 		6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy)     (1) 2/25/2021   Common Stock   27500.0000   $2.8800   D    
Stock Option (Right to Buy)     (2) 7/19/2020   Common Stock   9020.0000   $3.8500   D    
Stock Option (Right to Buy)     (3) 11/20/2019   Common Stock   13480.0000   $3.8500   D    
Stock Option (Right to Buy)     (4) 8/12/2018   Common Stock   501.0000   $32.5000   D    
Stock Option (Right to Buy)     (4) 8/23/2016   Common Stock   5000.0000   $65.0000   D    
Stock Option (Right to Buy)     (4) 10/10/2017   Common Stock   15000.0000   $71.0000   D    

Explanation of Responses:
( 1)  1,165 shares of the options vested on March 25, 2011. 1,145 shares vested on April 25, 2011, and on the 25th day of each month thereafter.
( 2)  687 shares of the options vested on May 26, 2011 and 1,669 shares vested on August 26, 2011. 1,666 shares vested on November 26, 2011, and on the twenty-sixth day of every third month thereafter.
( 3)  2,500 shares of the options vested on November 20, 2009 and 1,667 shares vested on November 26, 2009. 1,666 shares vested on February 26, 2010, and on the twenty-sixth day of every third month thereafter.
( 4)  The options are 100% vested.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Zimmer Bradley T.
SIX CONCOURSE PARKWAY, SUITE 1500
ATLANTA, GA 30328

Chief Operating Officer and Ge

Signatures
/s/ Bradley Trent Zimmer 12/22/2011
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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