AdTheorent Holding Company, LLC (“AdTheorent”), a leading
programmatic digital advertising company using advanced machine
learning technology and privacy-forward solutions to deliver
real-world results for advertisers and marketers, today announced
that it was awarded the 2021 North American Digital Advertising
Product Leadership Award by Frost & Sullivan. AdTheorent is the
only six-time recipient of this prestigious recognition in Frost
& Sullivan’s 60-year history.
To learn more about this recognition, view Frost &
Sullivan’s:
- Press release:
https://www.prnewswire.com/news-releases/frost--sullivan-recognizes-adtheorent-for-highly-differentiated-performance-first-and-privacy-forward-programmatic-advertising-solutions-301442549.html
- Award report:
https://best-practices.frost.com/adtheorent-2/
“AdTheorent’s machine-learning based programmatic ad targeting
performs better than legacy methods, and is superior from the
perspective of user privacy, and this prestigious award is a
testament to that,” said Jim Lawson, CEO of AdTheorent. “We are
honored to be recognized again by Frost & Sullivan.”
About AdTheorent
AdTheorent uses advanced machine learning technology and
privacy-forward solutions to deliver impactful advertising
campaigns for marketers. AdTheorent's industry-leading machine
learning platform powers its predictive targeting,
geo-intelligence, audience extension solutions and in-house
creative capability, Studio AT. Leveraging only non-sensitive data
and focused on the predictive value of machine learning models,
AdTheorent's product suite and flexible transaction models allow
advertisers to identify the most qualified potential consumers
coupled with the optimal creative experience to deliver superior
results, measured by each advertiser's real-world business
goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was awarded "Best
AI-Based Advertising Solution" (AI Breakthrough Awards) and "Most
Innovative Product" (B.I.G. Innovation Awards) for four consecutive
years. AdTheorent is headquartered in New York, with fourteen
offices across the United States and Canada. For more information,
visit adtheorent.com.
About MCAP Acquisition Corporation
MCAP Acquisition Corporation (“MCAP”) is a blank check company
organized for the purpose of effecting a merger, capital stock
exchange, asset acquisition, or other similar business combination
with one or more businesses or entities.
MCAP raised $316 million in March 2021 and its securities are
listed on the Nasdaq Capital Market under the ticker symbols
“MACQU,” “MACQ” and “MACQW.”
MCAP is sponsored by an affiliate of Monroe Capital LLC (“Monroe
Capital”), a boutique asset management firm specializing in
investing across various strategies, including direct lending,
asset-based lending, specialty finance, opportunistic and
structured credit, and equity.
MCAP is led by CEO and Chairman Theodore Koenig, who is CEO and
Founder of Monroe Capital and has been the CEO and Chairman of
Monroe Capital Corporation (Nasdaq: MRCC) since 2011. He is joined
by Co-President Zia Uddin, who is President of Monroe Capital;
Co-President Mark Solovy, who serves as Co-Head of the Technology
Finance Group at Monroe Capital; and CFO Scott Marienau, who is the
CFO of Monroe Capital’s management company.
To learn more, please visit
https://www.mcapacquisitioncorp.com/. The information that may be
contained on or accessed through this website is not incorporated
into this release.
Additional Information About the Proposed Business
Combination and Where to Find It
In connection with the previously announced proposed business
combination between AdTheorent and MCAP (the “Business
Combination”), MCAP filed with the U.S. Securities and Exchange
Commission (the “SEC”) a registration statement on Form S-4 (the
“Registration Statement”), which includes a proxy
statement/prospectus, and will file other documents regarding the
proposed transaction with the SEC. MCAP’s stockholders and other
interested persons are advised to read the definitive proxy
statement and documents incorporated by reference therein filed in
connection with the Business Combination, as these materials will
contain important information about AdTheorent, MCAP and the
Business Combination. MCAP is mailing the definitive proxy
statement/prospectus and a proxy card to each stockholder entitled
to vote at a special meeting of MCAP stockholders to be held on
December 21, 2021 (the “Special Meeting”). Before making any voting
or investment decision, investors and stockholders of MCAP are
urged to carefully read the entire Registration Statement and proxy
statement/prospectus, and any other relevant documents filed with
the SEC, as well as any amendments or supplements to these
documents, because they will contain important information about
the proposed transaction. The documents filed by MCAP with the SEC
may be obtained free of charge at the SEC’s website at www.sec.gov,
or by directing a request to MCAP Acquisition Corporation, 311
South Wacker Drive, Suite 6400, Chicago, Illinois 60606.
Participants in the Solicitation
MCAP, AdTheorent and certain of their respective directors and
executive officers may be deemed participants in the solicitation
of proxies from MCAP’s stockholders with respect to the Business
Combination. A list of the names of those directors and executive
officers and a description of their interests in MCAP is included
in the proxy statement/prospectus for the Business Combination
available at www.sec.gov. Information about MCAP’s directors and
executive officers and their ownership of MCAP common stock is set
forth in MCAP’s prospectus, dated February 25, 2021, as modified or
supplemented by any Form 3 or Form 4 filed with the SEC since the
date of such filing. Other information regarding the interests of
the participants in the proxy solicitation (including AdTheorent
and its members and executive officers) will be included in the
proxy statement/prospectus pertaining to the Business Combination
when it becomes available. These documents can be obtained free of
charge as indicated above.
No Offer or Solicitation
This press release shall not constitute a solicitation of a
proxy, consent, or authorization with respect to any securities or
in respect of the Business Combination. This press release shall
also not constitute an offer to sell or the solicitation of an
offer to buy any securities, nor shall there be any sale of
securities in any states or jurisdictions in which such offer,
solicitation, or sale would be unlawful prior to registration or
qualification under the securities laws of any such
jurisdiction.
Cautionary Language Regarding Forward-Looking
Statements
This communication contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. In general, forward-looking statements may be identified by
the use of terms such as “will likely result,” “are expected to,”
“will continue,” “is anticipated,” “estimated,” “may,” “believe,”
“intend,” “plan,” “projection,” “outlook” or the negative of these
terms or other comparable terminology. Such “forward-looking
statements” include, but are not limited to, the timing of the
Special Meeting and closing of the proposed Business Combination,
including the expected listing of AdTheorent on Nasdaq following
the closing. Such forward-looking statements are based upon the
current beliefs and expectations of our management and are
inherently subject to significant uncertainties and contingencies,
many of which are difficult to predict and generally beyond our
control. Actual results and the timing of events may differ
materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results
and the timing of events to differ materially from the anticipated
results or other expectations expressed in the forward-looking
statements: inability to meet the closing conditions to the
Business Combination, including the occurrence of any event, change
or other circumstances that could give rise to the termination of
the definitive agreement; the inability to complete the
transactions contemplated by the definitive agreement due to the
failure to obtain approval of MCAP’s stockholders; the failure to
achieve the minimum amount of cash available following any
redemptions by MCAP stockholders; redemptions exceeding a maximum
threshold or the failure to meet The Nasdaq Stock Market’s initial
listing standards in connection with the consummation of the
contemplated transactions; costs related to the transactions
contemplated by the definitive agreement; a delay or failure to
realize the expected benefits from the proposed transaction; risks
related to disruption of management’s time from ongoing business
operations due to the proposed transaction; changes in the digital
advertising markets in which AdTheorent competes, including with
respect to its competitive landscape, technology evolution or
regulatory changes; changes in domestic and global general economic
conditions; the risk that AdTheorent may not be able to execute its
growth strategies, including identifying and executing
acquisitions; risks related to the ongoing COVID-19 pandemic and
response; and the risk that AdTheorent may not be able to develop
and maintain effective internal controls.
Actual results may differ materially, and potentially adversely,
from any projections and forward-looking statements. There can be
no assurance that the information contained herein is reflective of
future achievements to any degree. You are cautioned not to place
undue reliance on forward-looking statements as a predictor of
future performance, as projected information is based on
assumptions that are inherently subject to various significant
risks, uncertainties and other factors, many of which are beyond
our control. All information set forth herein speaks only as of the
date hereof, and we disclaim any obligation to update any
forward-looking statements as a result of developments occurring
after the date of this communication.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211213005602/en/
Investor Relations April Scee, ICR April.Scee@icrinc.com
(646) 277-1219
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