Reimagined Tool Available in English and
Spanish Features New Content and Adds Accessibility for
Neurodiverse Users
TEMPE,
Ariz. and ALEXANDRIA,
Va., June 21, 2022 /PRNewswire/ -- Norton,
a consumer Cyber Safety brand of NortonLifeLock (NASDAQ: NLOK), and
National PTA, the oldest and largest child advocacy association in
America, today announced enhancements to The Smart Talk, a
family-focused online safety tool, to further champion inclusivity
and provide families with the resources they need to live their
digital lives safely and empower children to become responsible
digital citizens.
"We're proud to partner with National PTA to reimagine The Smart
Talk and reach even more families with cybersecurity education and
training that honors the ways they communicate best," said
Kim Allman, Head of Corporate
Responsibility and Government Affairs at NortonLifeLock. "We all
know technology is a ubiquitous part of life – especially for kids'
educational and social development, made so apparent with remote
learning during the pandemic – and as our children and their use of
devices grows, we want to empower parents as they navigate those
Cyber Safety discussions with their children at every stage."
Young children are increasingly joining and using social media
platforms. A recent NortonLifeLock survey conducted by The Harris
Poll found that 52% of parents of 5-8-year-olds and 72% of parents
of 9-12-year-olds allow their children to have their own social
media accounts, despite most networks regulating use to those 13
and older. It has never been more important to help families have
open dialogues about online safety and device usage.
Since 2015, Norton and National PTA have collaborated
on The Smart Talk. The free, interactive online resource that
lets families set healthy tech limits together has been reimagined
with key updates that champion inclusivity, including:
- Updates based on real feedback from focus groups to help ensure
the tool works for families from all different backgrounds, beliefs
and abilities.
- Availability of the tool in Spanish, translated by native
Spanish speakers.
- Changes to help make the tool more accessible for neurodiverse
users.
The relaunched tool also includes content and user experience
improvements, including:
- Content addressing newer technology and platforms, such as
TikTok and other emerging apps.
- Tailored content so that kids get different and more
age-appropriate questions.
- Modules for families to choose specific areas and key topics to
focus on.
"Norton and PTA share a commitment to empowering families with
the tools and education they need to maintain their digital
safety," said Anna King, President
of National PTA. "We look forward to helping many more families
keep up with technology while staying safe as a result of our new,
reimagined 'The Smart Talk,' which has been transformed based on
extensive research and feedback to be a more inclusive, engaging
and helpful resource."
For more information about the updates to The Smart Talk, visit
https://thesmarttalk.org/#/.
About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in
consumer Cyber Safety, protecting and empowering people to live
their digital lives safely. We are the consumer's trusted ally in
an increasingly complex and connected world. Learn more about how
we're transforming Cyber Safety
at NortonLifeLock.com.
About National PTA
National PTA comprises
millions of families, students, teachers, administrators, and
business and community leaders devoted to the educational success
of children and the promotion of family engagement in schools. PTA
is a registered 501(c)(3) nonprofit association that prides itself
on being a powerful voice for all children, a relevant resource for
families and communities, and a strong advocate for public
education. Membership in PTA is open to anyone who wants to be
involved and make a difference for the education, health, and
welfare of children and youth. For more information,
visit PTA.org.
Jenna
Torluemke
|
Erin
Farkaly
|
NortonLifeLock
Inc.
|
Edelman for
NortonLifeLock Inc.
|
Jenna.Torluemke@nortonlifelock.com
|
Erin.Farkaly@edelman.com
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/norton-and-national-pta-launch-new-and-improved-the-smart-talk-tool-to-help-families-stay-cyber-safe-301572025.html
SOURCE NortonLifeLock Inc.