MANCHESTER, United Kingdom,
2022 /PRNewswire/ -- Manchester United today
announced a multi-year global strategic collaboration with Qualcomm
The arrangement will feature the Snapdragon brand. Snapdragon
platforms power many of the world's premium smartphones, PCs,
gaming devices, connected cars, smart wearables and more.
Bringing together the world's most popular football club with a
global leader in technology innovation, the strategic collaboration
will create unique events and experiences for Manchester United
fans at Old Trafford and around the world, powered by the premium
performance that Snapdragon® platforms deliver.
In addition, Qualcomm Technologies will advise Manchester United
on planned improvements to mobile connectivity at Old Trafford,
which will enhance fans' experience on match days.
Victoria Timpson, CEO Alliances
and Partnerships at Manchester United, said: "Snapdragon platforms
will enable ground-breaking experiences for fans across the globe,
deepening their engagement with the football club they love."
"Manchester United has always pushed boundaries of what's
possible and we are excited to be partnering with a company at the
forefront of innovation."
Don McGuire, SVP of Qualcomm
Technologies, Inc. and CMO of Qualcomm said: "We are proud to bring
the power of Snapdragon together with one of the most iconic names
in world sport."
"We look forward to showcasing Snapdragon to Manchester United
fans everywhere and joining the new era of technology innovation at
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 144-year heritage we have
won 66 trophies, enabling us to develop the world's leading sports
brand and a global community of 1.1 billion fans and followers. Our
large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple
sources, including sponsorship, merchandising, product licensing,
new media & mobile, broadcasting and match day.
Qualcomm is the world's leading 5G technology innovator and the
driving force behind the development, launch, and expansion of 5G.
When we connected the phone to the internet, the mobile revolution
Today, our foundational technologies enable the mobile ecosystem
and are found in every 3G, 4G, and 5G smartphone. We bring the
benefits of mobile to new industries, including automotive, the
internet of things, and computing, and are leading the way to a
world where everything and everyone can communicate and interact
Qualcomm Incorporated includes our licensing business, QTL, and
the vast majority of our patent portfolio. Qualcomm Technologies,
Inc., a subsidiary of Qualcomm Incorporated, operates, along with
its subsidiaries, substantially all of our engineering, research
and development functions, and substantially all of our products
and services businesses, including our QCT semiconductor
Snapdragon is a product of Qualcomm Technologies, Inc. and/or
Snapdragon is a trademark or registered trademark of Qualcomm
+44 (0) 7785 451 035
SOURCE Manchester United