The vCommerce leader is the first livestream
shopping channel on the live TV streaming platform, and now
reaches nearly 95% of pay digital livestreaming TV households in
the US
WEST
CHESTER, Pa., June 9, 2022
/PRNewswire/ -- QVC®, a world leader in video
commerce ("vCommerce"), which includes video-driven shopping across
linear TV, ecommerce sites, digital streaming and social platforms,
is now live on FuboTV (NYSE: FUBO), one of the
world's leading live TV streaming platforms. QVC is part of
Qurate Retail, Inc. (NASDAQ: QRTEA) (NASDAQ: QRTEB) (NASDAQ:
QRTEP).
QVC is the first livestream shopping channel on FuboTV, bringing
20 hours a day of live vCommerce programming*, featuring premier
brands and fresh new products presented by celebrities and other
interesting personalities who also engage with customers in
real-time across multiple platforms. FuboTV, which has 1.06M subscribers in North America (Q1 2022), is available across
most connected and smart TVs, gaming consoles, mobile apps, tablets
and the web.
With this launch, QVC is now available on the top subscription
services for digital livestreaming TV, which have a combined total
of approximately 14 million subscribers in the U.S. These services
are also known as vMVPDs, or virtual multichannel video programming
distributors. As a result, QVC now reaches nearly 95% of pay
digital livestreaming TV households in the US.
"QVC's fun and engaging livestream shopping experience lines up
with FuboTV's mission to offer a leading portfolio of premium
entertainment and lifestyle content alongside sports and news,"
said David Apostolico, SVP Platform
Strategy, Development & Distribution for Qurate Retail Group.
"We're excited to introduce our uniquely engaging vCommerce content
to FuboTV viewers and welcome them as new customers, while also
giving our existing customers yet another way to engage with us via
digital streaming."
This launch reflects QVC's continued strategic initiative to
expand the reach of its original broadcast and streaming vCommerce
experiences across new media and digital platforms, which include
over-the-top devices and services, shoppable apps, social media,
digital over-the-air networks, mobile apps, and websites. QVC has
been the first livestream shopping channel on multiple streaming
services. QVC reaches more than 200 million homes globally via its
12 broadcast networks and reaches millions more via multiple
streaming services, websites, mobile apps and social pages.
*QVC also offers four hours a day of prerecorded
content.
About
QVC®
QVC is a world leader in video commerce ("vCommerce"), which
includes video-driven shopping across linear TV, ecommerce sites,
digital streaming and social platforms. QVC empowers shoppers with
knowledge and shares insights in a lively and engaging way. QVC
offers an ever-changing collection of familiar brands and fresh new
products – from home and fashion to beauty, electronics and jewelry
– and connects shoppers to interesting personalities, engaging
stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via its 12 broadcast networks and reaches millions
more via multiple streaming services, websites, mobile apps and
social pages. To learn more, visit corporate.qvc.com, follow @QVC
on Facebook, Instagram or Twitter, or follow QVC on Pinterest,
YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes QVC, HSN®,
Zulily® and the Cornerstone brands (collectively,
"Qurate Retail GroupSM"), as well as other minority
interests and green energy investments. Qurate Retail Group is
dedicated to providing a more human way to shop and is the largest
player in vCommerce. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or follow Qurate
Retail Group on YouTube or LinkedIn. QVC and Q are registered
service marks of ER Marks, Inc.
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SOURCE QVC