Co-founders Scarlett
Johansson and Kate Foster
will debut the brand live across QVC's video commerce
platforms
WEST
CHESTER, Pa., Jan. 9, 2024
/PRNewswire/ -- QVC®, world leader in live video commerce
("vCommerce"), announced today that The Outset, the skincare
collection founded by Scarlett
Johansson and beauty expert Kate
Foster, will launch live on QVC on January 9th during "Girls Night In with Courtney
and Jane" at 9pm ET. Join Scarlett
and Kate as they bring a fresh perspective to QVC Clean Beauty,
proving that gentle formulas can be powerful, and effective
skincare doesn't have to be complicated.
At The Outset, healthy-looking skin starts with radically gentle
skincare essentials, powered by plant-based hydration. Inside every
product is a proprietary hydration complex, Hylauroset™, a
plant-based alternative to Hyaluronic Acid. The brand delivers
hydration without irritation, temporarily plumps the look of skin,
and improves the look of fine lines and wrinkles.
Since launching in Spring 2022, The Outset has built a sizable
social community around award-winning and multi-functional products
that are suitable for all skin types, even the most sensitive.
Scarlett and Kate are thrilled to expand the reach of the brand by
connecting with the QVC audience and sharing tips for achieving the
"Outset Effect" for glowing skin.
"I have the best memories of watching QVC when I was younger and
used to dream about being on a QVC stage," said Scarlett Johansson, Co-Founder, The Outset.
"Connecting with an audience through conversation and amazing
products has always been a goal of mine, and I'm getting to do that
through The Outset."
"At QVC, we look for brands with inspiring stories behind their
products and we were immediately drawn to what The Outset stands
for," said Anna Baker, Vice
President, General Merchandise Manager of Beauty, QVC. "The Outset
offers high-performance skincare in a hydrating, gentle and
non-irritating way. Our beauty customers, most of whom are women
over 50, are looking for skincare routines that aren't overly
complicated but deliver results. We think the combination of a
unique ingredient complex that our customer has not seen before
along with a simple skincare routine will be a win for QVC. Both
Scarlett and Kate have very relatable stories that led them to
create this line and we can't wait for our customers to connect
with them through their passion for skincare."
To celebrate this launch, Scarlett and Kate will be unveiling
two sets created especially for QVC.
THE OUTSET ULTIMATE DUO, $74.98:
The perfect pair to reduce the appearance of fine lines and
wrinkles, The Outset Firming Collagen Prep Serum and Smoothing
Vitamin C Eye and Expression Lines Cream are formulated with
Hyaluroset™ complex (a plant-based alternative to hyaluronic acid)
which hydrates and optimizes the skin's moisture barrier.
- Firming Collagen Prep Serum is designed to hydrate,
plump the look of fine lines and wrinkles, and help to brighten
skin -- all in one step. Meant to be used daily as a prep step in
between cleansing and moisturizing, the lightweight formula also
contains a vegan collagen complex to hydrate and nourish for a more
radiant-looking complexion.
- Smoothing Vitamin C Eye and Expression Lines
Cream contains a stable form of vitamin C and willow bark
extract to diminish the look of fine lines around the eye and
brighten the appearance of skin, leaving skin feeling nourished,
plumper, and smoother.
THE OUTSET LUXE MOISTURE SET, $74.98:
The perfect pair for lackluster and dull skin, The Outset
Nourishing Squalane Daily Moisturizer and Ultralight Moisture
Boosting Oil give you a nourishing and fragrance-free hydration duo
that's suitable for sensitive skin.
- Nourishing Squalane Daily Moisturizer contains the
Hyaluroset™ complex —a plant-based alternative to hyaluronic acid
—plus olive-derived squalane for hydration. The moisturizer also
contains the exfoliant citric acid, which has been shown to help
make skin look brighter temporarily and with continued use.
- Ultralight Moisture Boosting Oil contains 16
botanical hydrating oils, including abyssinian oil (rich in omega-9
and omega-6 fatty acids known to nourish the skin with moisture),
and acai (a nutritional superfood and antioxidant that may help
fight against free radical aggressors). The formula absorbs quickly
into the skin for the ultimate hydration.
Tune-in to QVC on January 9th at
9pm ET for the premiere of The
Outset and shop the full collection on QVC.com.
ABOUT QVC:
QVC® is a world leader in video commerce
("vCommerce"), which includes video-driven shopping across linear
TV, ecommerce sites, digital streaming and social platforms. QVC
empowers shoppers with knowledge and shares insights in a lively
and engaging way. QVC offers an ever-changing collection of
familiar brands and fresh new products – from home and fashion to
beauty, electronics and jewelry – and connects shoppers to
interesting personalities, engaging stories and award-winning
customer service. Based in West Chester,
Pa., and founded in 1986, QVC has retail operations in the
U.S., the U.K., Germany,
Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn. Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB,
QRTEP) is a Fortune 500 company that includes the Qurate Retail
GroupSM portfolio of brands as well as other minority
interests and green energy investments. Qurate Retail Group is the
largest player in vCommerce and comprises six leading retail brands
– QVC, HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com or follow Qurate Retail
Group on YouTube or LinkedIn. QVC and Q are registered service
marks of ER Marks, Inc.
ABOUT THE OUTSET:
At The Outset, healthy-looking skin starts with radically gentle
skincare essentials, powered by botanical hydration. The Outset is
no 14-step skincare routine. It's a non-irritating, nourishing
approach to skincare that favors consistency over complication and
the belief that healthy skin starts with a simple routine and
moisturizing skin in every step of your regimen. Every product
contains The Outset's proprietary plant-based Hyaluroset™ complex
to hydrate, plump, and smooth the skin. With clinically proven
clean ingredients, The Outset offers high-performance skincare, in
a radically hydrating and non-irritating way.
The Outset has won numerous accolades from major beauty
publications, including a 2023 Allure Readers Choice Award – Best
New Brand.
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SOURCE QVC