The Stagwell (STGW) agency will share guidance
for communicators during the 2024 election cycle
NEW
YORK, June 27, 2024 /PRNewswire/ -- The Harris
Poll is once again sponsoring the Fierce Pharma PR &
Communications Summit, the premier event dedicated to providing
life science communicators with industry updates and best practices
for successful communications strategies during today's complex
healthcare environment. The summit will be held July 8 and 9, 2024 in Jersey City, NJ.
Michele Salomon, Vice
President, The Harris Poll, will participate in a panel on
July 8 providing guidance for
communicators during the 2024 election cycle, one in which
communicators face unprecedented challenges and opportunities in a
landscape marked by political discourse. Featuring additional
experts from Boehringer Ingelheim, National Pharmaceutical
Council, Teva, and Weber Shandwick, the panel is tailored to
equip industry professionals with essential insights on navigating
the complexities of the ongoing campaign rhetoric and its impact on
pharmaceuticals and biotech.
Salomon will share a variety of research from The Harris Poll to
help communicators understand public sentiment as it relates to
when, how, and why companies should address the election cycle.
"We see so much data about how the public is feeling and it's
not always clear they feel they are being listened to," said
Salomon. "The public is tired and scared, uncertain about many
things on both a personal and political level, find the news
stressful, and are unsure if they can talk about issues that matter
to them."
This environment is mirrored for companies and organizations,
though the stakes are different. "Rather than putting a friend or
family relationship in jeopardy if we speak up, companies risk
their reputation, offending their customers, investors and other
stakeholders. Our data helps explain the broader context while also
providing specific guidance that communicators can put into
practice," says Salomon.
The panel will explore:
- Strategies for responding to the growing political discourse
and navigating the delicate balance between corporate communication
and political influence
- Actionable insights on building a proactive communication plan
that anticipates and addresses the industry's evolving landscape
during the election season
- How the industry is perceived in the context of political
influence and lobbying and understand the implications
- Crisis communication strategies tailored to address challenges
specific to the election cycle, ensuring preparedness for potential
reputational risks
The Harris Poll boasts decades of experience across the spectrum
of health insurance companies, pharmaceutical/biotech/medical
device companies, medical associations, nonprofit organizations,
health and wellness companies and academia.
About The Harris Poll
The Harris Poll is a global consulting and market research firm
that strives to reveal the authentic values of modern society to
inspire leaders to create a better tomorrow. It works with clients
in three primary areas: building twenty-first-century corporate
reputation, crafting brand strategy and performance tracking, and
earning organic media through public relations research. One of the
longest-running surveys in the U.S., The Harris Poll has tracked
public opinion, motivations and social sentiment since 1963, part
of Stagwell, the challenger holding company built to transform
marketing. To learn more, please
visit www.theharrispoll.com
Contact:
Michele Salomon
michele.salomon@harrispoll.com
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SOURCE Stagwell Inc.