NEW
YORK, Sept. 18, 2024 /PRNewswire/
-- Stagwell (NASDAW: STGW), the challenger network built to
transform marketing, has appointed Sunil
John as Senior Advisor, Stagwell MENA. John will head
Stagwell's forthcoming MENA office, spearheading growth and
enhancing collaboration among local agencies and partners. He will
also develop new client solutions, utilizing his extensive regional
network to support brands aiming for both regional expansion and
global reach.
John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings
over three decades of regional experience to Stagwell, having
founded ASDA'A BCW, the region's leading PR consultancy and been
instrumental in shaping the public relations landscape in the Arab
world. During his time at ASDA'A he launched Proof Communications,
a specialist digital and design firm, OnePoint5, an ESG advisory
and led the annual Arab Youth Survey, the groundbreaking thought
leadership platform capturing the hopes and aspirations of the 200
million Arab youth.
Additionally, as an Advisory Board Member of the
Dubai International
Chamber since July 2021, John has
been influential in reinforcing Dubai's status as a global trade
hub.
"Marketers who miss out on MENA will miss out on one of the
biggest consumer growth stories of our decade," said Mark Penn, Chairman and CEO, Stagwell. "As we
focus on becoming more competitive internationally, Sunil's
unparalleled experience in MENA and his leadership are what
Stagwell needs to deepen our presence and help our clients succeed
in this crucial market."
"I am excited to join Stagwell and contribute to its unique
technology-driven offering in the marketing services landscape,"
said Sunil John. "The opportunity to
integrate my experience, my love of research and insights, and my
focus on digital transformation and technology with Stagwell's
innovative approach will bring value to a region that is one of the
fastest growing in the world. As a challenger network, I believe
Stagwell will be the company that creates significant impact for
our clients in the MENA region."
John's appointment comes at a time when Stagwell is opening a
new chapter in the region after recently announcing its intent to
acquire Consulum, a leading government advisory firm that
specializes in strategic communications, public policy and
leadership support in the MENA and other global markets.
Stagwell's footprint across MENA includes its omnichannel media
agency Assembly and global creative collective Forsman
and Bodenfors. Additionally, Stagwell counts marketing and
talent management agency FLC and strategic growth advisory firm
Phronesis Group among its global affiliate partners in the region.
With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve
clients in a range of industries in MENA, including retail,
automotive, crypto, real estate, tech and finance
sectors.
The MENA region is a key growth market for Stagwell as the
company pursues its goal of doubling revenue at the Company beyond
North America by 2025. In 2024 to
date, Stagwell has acquired seven firms, including LEADERS
(Israel), Team Epiphany (U.S.),
Sidekick (U.K.), What's Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA
(U.S.).
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to
transform marketing. We deliver creative performance at scale for
the world's most ambitious brands, connecting culture-moving
creativity with cutting-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our more than 13,000
experts in more than 34 countries are united under a single
purpose: to generate effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
Pr@stagwellglobal.com
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SOURCE Stagwell Inc.