- TrueCar drives purchase-ready customers to dealerships
through customized broad and targeted marketing tactics
- NADA attendees can win $100K
in free marketing spend and TrueCar Marketing Solutions
services
- TrueCar Wholesale Solutions launches its first
auction "Exchange," powered by Turn Automotive
SANTA MONICA,
Calif., Feb. 1, 2024 /PRNewswire/ -- TrueCar,
Inc. (NASDAQ: TRUE), the easiest, most efficient, and
transparent online destination for buying and selling new and used
vehicles, today announced TrueCar Marketing Solutions, a suite of
solutions backed by unsurpassed consumer data designed to help
dealers engage customers outside their current reach, bringing them
through the purchase process and maximizing their lifetime value.
TrueCar Marketing Solutions utilizes billions of data points from
high-intent car buyers on TrueCar.com and 550+ other car buying
websites that the company operates across its affinity network.
"TrueCar knows how to cultivate engaged active
car shoppers who are one to two weeks away from purchasing their
next vehicle," said TrueCar President and CEO Jantoon Reigersman.
"The data we capture from 9 million in-market, low funnel car
shoppers who visit our site each month, will be used to create
individualized marketing solutions to drive more sales and service
revenue for our Certified Dealers."
The company will use its first-party data and
agency-level marketing expertise to help drive more highly
qualified shoppers to dealers' websites, reduce their operating
cost, increase margin, generate incremental sales with faster time
to sale, and maximize their marketing dollars with a suite of
services including:
- Co-branding opportunities aligning dealer brands
with TrueCar and some of its top affinity partners including
Fortune 500 companies
- Targeting and retargeting shoppers with relevant messages
across the buying journey
- Enhanced sponsored vehicle ad listings for new and used
vehicles
- A Rankings Recommender that gives dealers an opportunity
to own new vehicle suggestions offered to shoppers
- The opportunity for dealers to highlight their store and
inventory on TrueCar's homepage
- Space on TrueCar's vehicle display page to promote a
dealership and their direct contact information
- Conquest marketing that uses TrueCar data to place
relevant inventory in front of shoppers looking at similar vehicles
online
- Advertising program strategy and management across channels
such as email, digital platforms like Meta and Google, and even
direct mail
- Retention programs to help drive service appointments and
encourage repeat business
"While large advertising platforms like Meta,
Google and others tout their ability to get dealers in front of car
shoppers, their data is built for the widest reach to maximize
advertising spend with them," Reigersman said. "Conversely, the
data we provide our dealer partners is constantly refreshed and
curated for each dealership to target the right conquestable
shopper who has a higher probability of purchasing from them. We
maximize returns, not ad revenue."
TrueCar invites dealers attending the 2024
National Automobile Dealers Association Show in Las Vegas, Feb.
2-4, to visit their display booth located at 1421W in the
Las Vegas Convention Center's West
Hall where they can learn more about the company's customized
marketing services.
Those who visit TrueCar's NADA display will have
a chance to win $100K in marketing
spend and free Marketing Solutions services customized to the
specific promotional needs of the winner's dealership.
TrueCar Wholesale Exchange Powered by
Turn
With more innovation on the way, Reigersman
contends there has never been a better time to become a TrueCar
Certified Dealer.
For example, TrueCar Wholesale Solutions, a
TrueCar owned subsidiary designed to help generate precise
valuation data for consumer-to-dealer sales and remote trade ins,
partnered with Turn Automotive to create a digital wholesale app
that helps mitigate losses with a warranty covered by Turn.
"TrueCar Wholesale Exchange Powered by Turn
provides dealers with confidence that when they accept a customer's
trade in that they will be able to move the used vehicle through
our exchange marketplace" he said. "That formula helps consumers
benefit with better deals since participating dealers have greater
incentive to accept trade ins and provides TrueCar dealers with a
trade-in process with more attractive offers."
"Turn Automotive provides TrueCar Wholesale
Solutions with the back end services required to operate a
wholesale acquisition and liquidation process that dealers can use
to win trades and sell more cars," said Turn Founder Marc Steiner.
"Digital wholesale options are more important
than ever," he explained. "Whether you are a small dealership or
franchise group, TrueCar Wholesale Exchange Powered by Turn can
help power inventory acquisition, vehicle disposition, and overall
wholesale needs."
About TrueCar
TrueCar is a leading
automotive digital marketplace that lets auto buyers and
sellers connect to our nationwide network of Certified
Dealers. With access to an expansive inventory provided by our
Certified Dealers, we are building the industry's most personalized
and efficient auto shopping experience as we seek to bring
more of the process online. Consumers who visit our marketplace
will find a suite of vehicle discovery tools, price ratings and
market context on new, used and Certified Pre-Owned vehicles. When
they are ready, shoppers in TrueCar's marketplace can connect with
a Certified Dealer in our network, who shares our belief that
truth, transparency and fairness are the foundation of a great auto
shopping experience. As part of our marketplace, TrueCar powers
auto-buying programs for over 250 leading brands, including AARP,
Sam's Club, Navy Federal Credit Union and American Express.
For more information, please visit
www.truecar.com, and follow us on LinkedIn, Facebook
or Twitter. TrueCar media email: pr@truecar.com
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SOURCE TrueCar