Xerox Accelerating Workplace Productivity, Supporting Clients’ Digital Transformation Journeys
15 Mayo 2023 - 8:48AM
Business Wire
New ‘We make work, work’ brand campaign spotlights company’s
full suite of offerings that help clients overcome today’s
workplace challenges
Xerox Holdings Corporation (NASDAQ: XRX) today launched a
new advertising campaign, “We Make Work, Work.” The company’s most
significant brand and demand generation initiative in recent
history, the new campaign demonstrates Xerox’s deep understanding
of its clients’ pain points and the workflow solutions they require
to succeed in today’s dynamic hybrid workplace.
“Today’s workers — from the enterprise to the mid-market, and
across verticals — are under new stress from the demands of the
modern workplace. Whether that’s driven by an uncertain economy, an
explosion of unstructured data, or the expectation of doing more
with less, employees need solutions that can help them overcome
these challenges,” said Steve Bandrowczak, chief executive officer
at Xerox. “Companies must take advantage of technology and
automation to improve the productivity and engagement of their
employees. Delivering these solutions and enabling the digital
transformation journeys of our clients is Xerox’s top priority on
the road ahead.”
The ‘We Make Work, Work’ campaign emphasizes Xerox’s commitment
to supporting clients in the hybrid environment undergoing digital
transformations, while simultaneously building on the historical
strength of the company’s workplace solutions. Starting today, the
campaign will launch across the US with video on digital and
streaming services, as well as podcasts, print and digital ads in
the New York Times, supplemented by regional out-of-home across the
New York City metropolitan area, including in LaGuardia, JFK and
the Nasdaq Tower.
“Xerox remains a household name as the leading provider of print
technology, yet some aren’t aware of our full breadth of workplace
technology offerings, most notably the next generation of business
decision-makers,” said Deena LaMarque Piquion, chief marketing
officer at Xerox. “Through this campaign, we’ll work to redefine
the Xerox brand and showcase the entire suite of our modern-day
workplace solutions: IT and digital services, security, software,
advanced automation, AI and AR solutions, and of course,
print.”
In addition to its existing suite of print, digital and IT
services solutions, in the years ahead, Xerox will roll out new
offerings tailored towards client centricity, industry relevance
and ‘making work, work’. Learn more about Xerox’s workplace
technology offerings here.
About Xerox Holdings Corporation (NASDAQ: XRX)
For more than 100 years, Xerox has continually redefined the
workplace experience. Harnessing our leadership position in office
and production print technology, we’ve expanded into software and
services to sustainably power the hybrid workplace of today and
tomorrow. Today, Xerox is continuing its legacy of innovation to
deliver client-centric and digitally-driven technology solutions
and meet the needs of today’s global, distributed workforce. From
the office to industrial environments, our differentiated business
and technology offerings and financial services are essential
workplace technology solutions that drive success for our clients.
At Xerox, we make work, work. Learn more at www.xerox.com and
explore our commitment to diversity and inclusion.
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Xerox® is a trademark of Xerox in the United States and/or other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20230515005094/en/
Media: Justin Capella, Xerox, +1-203-258-6535,
Justin.Capella@xerox.com
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